Seventeen and Airbnb took over Los Angeles with an extraordinary celebration of K-Pop that spanned the entire city. The collaboration between the K-pop superstars and the renowned travel experiences brand aimed to transform the popular ‘gig tripping’ trend into an immersive dream vacation for super fans. The event, titled “Seventeen The City,” offered fans a unique opportunity to engage with K-pop industry professionals, participate in exciting activations, and attend exclusive fan meet-ups.
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The partnership between Seventeen and Airbnb marked a new trend in concert travel experiences, where fans from across the globe journey to witness their favorite artists perform live. The collaboration sought to elevate the concept of “gig-tripping” by providing a curated city-wide takeover complete with specialized activities, interactions, and accommodations during Seventeen’s ongoing “[New_]” world tour. The tour recently debuted in the U.S., drawing enthusiastic fans to various cities.
“Seventeen The City” in Los Angeles was a spectacular affair, coinciding with Seventeen’s electrifying performances at the BMO Stadium on October 16 and 17. The event offerings for Carats, the dedicated fans of Seventeen, included K-pop dance classes with esteemed choreographers, luxurious glam sessions for hair and nails by industry professionals, and a vibrant party featuring DJs flown in from Seoul. The engagement opportunities extended far beyond just music, providing fans with a holistic and immersive experience.
The highlight of the event was the back-to-back concerts at BMO Stadium, where Seventeen mesmerized around 20,000 fans each night. Despite performing as a nine-member group due to four members being on military service, the concerts were nothing short of magical. The set list featured captivating solo performances by various members, showcasing their talents and charm. The performances included tracks from their latest album, Happy Burstday, adding a personal touch to the concert experience.
Beyond the music and performances, the event also focused on fostering connections among fans and building a strong community. Activities like crafting sessions to repurpose old concert merchandise and a tranquil sound bath experience on Santa Monica Beach offered fans a chance to unwind and connect with like-minded individuals. The inclusive and collaborative spirit of the event resonated with attendees, creating lasting memories and bonds.
The festive atmosphere culminated at BMO Stadium with the iconic ending song “Aju Nice,” bringing together fans in a celebration of music and unity. The sense of camaraderie and shared passion for Seventeen’s music further solidified the bond between the group and their dedicated fan base. For those unable to attend the Los Angeles event, Airbnb announced plans for another “The City” takeover in Tokyo during Seventeen’s upcoming shows in December, ensuring global fans have the opportunity to partake in these immersive experiences.
The collaboration between Seventeen and Airbnb not only showcased the power of music and fandom but also highlighted the growing trend of interactive and inclusive concert experiences. By merging travel, music, and community-building, the event set a new standard for fan engagement and artist interactions. As fandom continues to transcend physical boundaries, initiatives like “Seventeen The City” pave the way for innovative and memorable fan experiences in the world of K-pop.