Leonardo DiCaprio has been known for his acting prowess and now, it seems he’s diving into the world of social media marketing. Chase Infiniti recently revealed an interesting task assigned to her by none other than DiCaprio himself – being put on “TikTok duty” during the promotion of their movie, ‘One Battle After Another’.
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In an exclusive interview with PEOPLE at the Newport Beach Film Festival Honors and Variety’s 10 Actors to Watch Red Carpet, Chase Infiniti shared how both DiCaprio and the movie’s writer/director, Paul Thomas Anderson, instructed her to handle the TikTok promotion for the film. She mentioned that DiCaprio jokingly told her, “You got to be on TikTok duty,” setting the stage for a unique promotional strategy.
Throughout the press tour, Infiniti was actively involved in creating content for TikTok, capturing behind-the-scenes moments and fun interactions with her co-stars. She highlighted that by the end of it, not only did she enjoy filming these TikToks, but DiCaprio and Anderson also seemed to have a good time participating in them.
The TikToks featuring Infiniti and DiCaprio garnered attention from fans, with one fan even suggesting they should receive an Oscar for their creative content on the platform. The light-hearted and engaging posts provided a unique insight into the dynamics between the cast members and added a fun element to the movie’s promotional campaign.
‘One Battle After Another’, which stars DiCaprio as Bob Ferguson and Chase Infiniti as his daughter Willa, has received praise for its gripping storyline. The film follows the journey of a former revolutionary on the run with his daughter while facing various challenges. Alongside DiCaprio and Infiniti, the cast includes talented actors like Sean Penn, Regina Hall, and Teyana Taylor, making it a star-studded cinematic experience.
For Infiniti, working on such a prestigious project was a dream come true. She reflected on a moment during the press junket where the reality of being part of a film with industry heavyweights like DiCaprio and Anderson truly sank in. Meeting fans and receiving their love and appreciation for the film has been a rewarding experience for the actress, reminding her of the impact storytelling has on audiences.
During CinemaCon 2025, DiCaprio praised the film’s scale and the director’s ability to work with actors, emphasizing the honour of collaborating with Anderson. The movie has been lauded for its epic storytelling and impressive performances, cementing its position as a must-watch in theatres.
As ‘One Battle After Another’ continues to captivate audiences, the innovative TikTok campaign led by Chase Infiniti under DiCaprio’s guidance adds a refreshing twist to traditional promotional strategies. It showcases a new approach to engaging with fans and creating buzz around a movie, proving that even Hollywood icons like DiCaprio are willing to embrace evolving trends in the digital landscape.
In a world where social media plays a significant role in shaping marketing strategies, the collaboration between DiCaprio, Infiniti, and Anderson on TikTok reflects a willingness to adapt and connect with audiences in a more interactive and personal manner. With ‘One Battle After Another’ making waves in cinemas, this unconventional promotional tactic highlights the power of creativity and teamwork in the film industry.
DiCaprio and Infiniti’s TikTok journey serves as a reminder that even in the fast-paced world of entertainment, there’s always room for fun, spontaneity, and a touch of creativity. Their playful interactions and the behind-the-scenes glimpses shared on TikTok offer fans a unique perspective into the camaraderie and dedication that goes into bringing a movie to life on the big screen.