Kim Kardashian Addresses ‘Attention’ Around SKIMS ‘Full Bush’ Underwear
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Kim Kardashian recently opened up about the controversial response to her latest SKIMS launch, the Faux Hair Micro String Thong. The 44-year-old businesswoman and multi-hyphenate mogul shared her thoughts on the public’s reaction to the underwear featuring fake pubic hair during an interview with E! News at the premiere of Hulu’s All’s Fair in Los Angeles on October 16.
The Faux Hair Micro String Thong, which includes “a mix of curly and straight faux hair in twelve different shade variations,” according to the SKIMS website, was inspired by a photo shoot and has quickly become the talk of the internet. Kim Kardashian revealed that the idea behind the provocative underwear was meant to be a fun and silly concept but has garnered significant attention similar to how John Galliano incorporated merkins in a Maison Margiela haute couture runway show in 2024.
Despite the unexpected buzz surrounding the product, Kardashian shared that she is enjoying the public’s response to the SKIMS Faux Hair Micro String Thong. She expressed her amusement at the attention the panties have received and mentioned that laughter has ensued among her team as they discuss the viral product. The underwear, priced at $32 and available in various “nude” shades and faux hair textures, quickly sold out upon its release on October 14, with a waitlist already in place for the next batch.
Describing the launch as a “fun moment,” SKIMS playfully introduced the product on Instagram, enticing customers with the caption “Just Dropped: The Ultimate Bush.” However, not everyone was as enthused by the merchandise, with some commenting on the Instagram post expressing their disbelief and suggesting alternative products. Notably, European Wax Center took a humorous approach in response to SKIMS’ Faux Hair Micro String Thong, creating their own ad campaign to poke fun at the controversial underwear.
The playful interaction between SKIMS and European Wax Center caught the attention of Kim Kardashian, who praised the salon’s response and commended the creativity behind it. The exchange further heightened the buzz surrounding the SKIMS Faux Hair Micro String Thong and showcased the power of social media in shaping conversations around fashion and beauty trends.
As discussions continue online about SKIMS’ latest release, it is evident that Kim Kardashian’s ability to generate conversation and provoke reactions remains a driving force in the world of fashion and pop culture. Despite the initial shock, the success of the Faux Hair Micro String Thong underscores the importance of creativity and boldness in the ever-evolving landscape of the fashion industry.