Howard Johnson Releases Fried Clam Soap in Honor of the Company’s 100th Anniversary

Howard Johnson Commemorates its 100th Anniversary with the Release of Fried Clam Soap

In celebration of its centennial milestone, Howard Johnson, the renowned restaurant and hotel chain, is reintroducing one of its iconic menu items in a unique and unexpected way. In honour of the company’s 100th anniversary, Howard Johnson is launching HoJo’s Original Fried Clam Soap, a creative tribute to its rich culinary history.

The Fried Clam Soap is inspired by the former restaurant’s popular fried clam strips and is designed to resemble the crispy classics that have been a favourite among consumers for decades. Infused with lemon, sea salt, and a hint of butter, the bathing product aims to capture the essence of the beloved dish and evoke feelings of nostalgia among long-time patrons.

Marissa Yoss, the head of marketing for Howard Johnson by Wyndham, expressed the company’s sentiment, stating, “Howard Johnson is a brand woven into America’s cultural fabric and beloved by millions for generations.” The limited-edition Fried Clam Soap serves as a playful nod to the brand’s storied past and reflects its commitment to maintaining a retro-modern, family-friendly ambiance at its hotels.

Founded in 1925, Howard Johnson initially gained popularity as a prominent restaurant chain, known for its fried clam strips and other classic dishes. Over the years, the brand expanded its offerings to include motor lodges in 1954 before transitioning into a global hotel chain with nearly 300 locations worldwide, complete with its distinctive orange-roofed buildings.

Although the restaurant locations have since closed, Howard Johnson, still affectionately referred to as Howard Johnson’s by many, continues to preserve the legacy of its origins through innovative initiatives like the Fried Clam Soap. This commemorative product serves as a reminder of the brand’s enduring presence in American culture and its significance in creating lasting memories for families over the last century.

Anthony Pizzuto, a brand leader for Howard Johnson by Wyndham, emphasised the brand’s enduring appeal, stating, “For the last 100 years, the HoJo brand has been synonymous with family road trips, celebrations, and everyday moments turned into lifelong memories.” The Fried Clam Soap not only pays homage to the founder, Howard Deering Johnson, but also highlights the importance of shared experiences in creating meaningful journeys.

Fans of the nostalgic brand can purchase the limited-edition HoJo’s Original Fried Clam Strip Soap through the company’s website for $19.25 plus tax, a reference to the year of its establishment. Additionally, guests staying at select Howard Johnson hotels in Anaheim, Arlington, Lima, Ocala, and Portsmouth can receive a complimentary box of the commemorative soap by using the code “fried claims” at check-in, while supplies last until October 3.

As Howard Johnson enters its second century of operation, the release of the Fried Clam Soap symbolises the brand’s enduring legacy and its commitment to preserving its storied past while embracing innovation and creativity. This innovative product not only celebrates the brand’s culinary heritage but also invites customers to partake in a unique sensory experience that captures the essence of Howard Johnson’s iconic fried clam strips.

In conclusion, Howard Johnson’s Fried Clam Soap is not just a product but a testament to the brand’s continued relevance and its ability to evoke cherished memories of a bygone era. As the company looks towards the future, it remains dedicated to maintaining its position as a beloved cultural icon, offering guests a blend of nostalgia and modern comfort that defines the Howard Johnson experience.