The filming locations of the hit Netflix series ‘House of Guinness’ have left viewers captivated and curious about the stunning real-life settings used to bring the historical drama to life. While the show is set in Ireland, it may come as a surprise that the majority of filming actually took place in various locations across England.
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Released in September 2025, ‘House of Guinness’ follows the intriguing story of the Guinness family in 19th century Dublin, particularly focusing on their brewing dynasty following the passing of the family patriarch, Sir Benjamin Lee Guinness. The series, although fictionalized, delves into the complexities of family dynamics and the brewing business, making it a compelling watch for history enthusiasts and drama fans alike.
Although the storyline unfolds in Dublin and New York, the production team chose to film in North West England, including cities like Liverpool, Manchester, and Yorkshire. Director Tom Shankland explained that the decision to film in these areas was driven by the ease of recreating the family’s historical sites within the Georgian-era streets and buildings of Liverpool.
Liverpool played a significant role in hosting several key locations for ‘House of Guinness’, including the iconic St George’s Hall. This neoclassical public building, dating back to the mid-19th century, featured prominently in episodes showcasing riots and demonstrations, adding a touch of authenticity and grandeur to the series.
One notable filming location that stood in for the iconic Ashford Castle was Penrhyn Castle in Wales. This Norman-style castle, one of the largest in Britain, served as a picturesque backdrop for pivotal scenes in the show, such as Anne’s visit in episode 3, adding a touch of grandeur and opulence to the narrative.
For scenes depicting the family’s brewhouse, the production crew transformed a former tobacco warehouse at Stanley Dock in Liverpool to stand in for the historic St. James’s Gate Brewery in Dublin. This ambitious undertaking involved recreating the factory floor, offices, and outdoor areas, creating an immersive environment for the characters to navigate naturally.
The exterior of Iveagh House, the family’s Dublin mansion, was recreated using Croxteth Hall in Liverpool, while scenes set inside the mansion were filmed on sound stages in Manchester. Despite the availability of the real Iveagh House, the team opted for these alternative locations to bring authenticity and visual richness to the series.
Another grand estate of the Guinness family, the St Anne’s house, saw its on-screen recreation at Broughton Hall in Skipton, Yorkshire. This 14th-century home has been a popular filming location for various TV and film projects, adding to the historical charm and elegance portrayed in ‘House of Guinness.’
As fans continue to be enamored by the captivating storylines and intricate details of ‘House of Guinness’, the choice of filming locations has played a pivotal role in enhancing the visual narrative and bringing the historical drama to life on screen. With meticulous attention to detail and a keen eye for authenticity, the production team successfully transported viewers to a bygone era filled with intrigue, family drama, and brewing legacy.