Bad Bunny has been officially confirmed as the headline performer for the 2026 Super Bowl halftime show, making the announcement during the Dallas Cowboys and Green Bay Packers game on Sunday, September 28th. The 31-year-old Puerto Rican rapper, born Benito Antonio Martínez Ocasio, is set to dazzle the crowd at Levi’s Stadium in Santa Clara, California, on February 8th during Super Bowl LX. This exciting news was shared by the NFL, who posted a teaser on social media prior to the official announcement.
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In a visually captivating Instagram post shared by Bad Bunny, he can be seen perched on a goalpost against a stunning beach backdrop, hinting at the upcoming show sponsored by Apple Music. The musician also expressed his thoughts on the performance, stating his decision to limit his U.S. tour due to political reasons before committing to this single event. The Super Bowl halftime show has been graced by notable artists in recent years, with Kendrick Lamar headlining in 2024, delivering a record-breaking performance with special guests.
The recent halftime shows saw stars like Usher and Rihanna taking the stage, while Jay-Z’s presence behind the scenes as Roc Nation’s partnership with the NFL brought diversity and social justice initiatives to the forefront. In his capacity as the league’s “live music entertainment strategist,” Jay-Z played a significant role in selecting Bad Bunny for this prestigious event, acknowledging the rapper’s contribution to Puerto Rico and beyond. For Bad Bunny, this performance holds deep cultural significance, with a commitment to honouring his heritage and predecessors through his music.
Super Bowl LX is scheduled to air on February 8th, promising a spectacular show with Bad Bunny headlining. Earlier discussions had hinted at the possibility of Taylor Swift taking on the halftime slot, showcasing the NFL’s interest in diverse musical talents to entertain the audience. With Bad Bunny set to bring his unique blend of urban and reggaeton music to the grand stage, fans can anticipate a memorable performance that celebrates not just music but also community and history.
As the countdown to the Super Bowl intensifies, excitement mounts for football and music fans alike, eager to witness Bad Bunny’s electrifying halftime show. The rapper’s influence extends far beyond the music scene, resonating with a global audience that appreciates his artistry and cultural pride. Amidst all the glitz and glamour of the Super Bowl, Bad Bunny’s performance promises to be a testament to resilience, creativity, and the power of music to unite and uplift spirits.
The NFL’s choice to feature Bad Bunny reflects a broader shift towards inclusivity and representation, recognizing the diverse talent in the music industry and the importance of giving artists a platform to showcase their work. With Bad Bunny at the helm of the halftime show, audiences can expect an immersive and engaging performance that transcends boundaries and celebrates the richness of Latin music and culture. As the world awaits the Super Bowl extravaganza, all eyes will be on Bad Bunny and his groundbreaking performance that promises to captivate hearts and minds worldwide.