Kim Kardashian Taps Powerful Athletes Serena Williams, Sha’Carri Richardson and More for First NikeSKIMS Collection

Kim Kardashian Makes a Groundbreaking Move with the Launch of NikeSKIMS Collection Featuring Women Athletes

Reality TV star and business mogul Kim Kardashian has once again made headlines with her latest venture. On September 22, 2025, Kardashian introduced the first NikeSKIMS collection, a collaboration between her brand SKIMS and sportswear giant Nike. This innovative partnership brings forth a new line of athletic wear aimed at empowering women to feel both comfortable and stylish during their workouts and beyond.

The NikeSKIMS debut includes seven distinct collections comprising a total of 58 different silhouettes, offering over 10,000 possibilities for mixing and matching. This extensive range is designed to cater to the diverse needs and preferences of athletes and fitness enthusiasts. The collection is not only fashionable but also functional, embodying Nike’s expertise in sportswear and SKIMS’ commitment to providing solutions-driven garments.

One of the most compelling aspects of the NikeSKIMS launch is its emphasis on inclusivity and diversity. The first campaign, titled Bodies at Work, showcases over 50 female athletes from various backgrounds and disciplines. Iconic figures such as Serena Williams, Sha’Carri Richardson, Jordan Chiles, Chloe Kim, and others grace the campaign, symbolising strength, resilience, and determination. The collection is not just about clothing; it’s a celebration of women’s strength and achievements in the sporting world.

In a statement regarding the collaboration, Kardashian expressed her excitement about partnering with Nike, a brand renowned for its innovation and commitment to athletic performance. She highlighted that SKIMS’ focus on body positivity and empowerment seamlessly aligns with Nike’s legacy and vision. The collection’s seamless blend of style and functionality reflects the shared values of both brands, making it a compelling choice for women seeking high-quality activewear.

Serena Williams, a global tennis superstar and one of the faces of the NikeSKIMS campaign, praised the collection for its comfort and performance-enhancing features. According to Williams, the garments feel incredibly comfortable and provide her with the confidence to push her limits during training sessions. The endorsement from elite athletes like Williams further cements the credibility and appeal of the NikeSKIMS brand.

Moreover, Kardashian emphasised the importance of offering inclusive sizing options, ranging from XXS to 4X, ensuring that women of all body types can find pieces that fit them perfectly. The pricing strategy, with items priced between $38 and $148, aims to make the collection accessible to a wide range of consumers. By prioritising inclusivity and affordability, NikeSKIMS sets a new standard for inclusive activewear that celebrates diversity.

The first NikeSKIMS release introduces three primary collections – Matte, Shine, and Airy – each tailored to meet different needs and preferences. Additionally, four seasonal collections – Vintage Seamless, Matte Tricot, Weightless Layers, and Shiny Nylon – complement the core offerings, providing versatile options for various activities and occasions. Whether customers seek performance-oriented pieces for workouts or stylish ensembles for casual wear, NikeSKIMS has something for everyone.

Fans and fitness enthusiasts can get their hands on the NikeSKIMS collection starting September 26, available on both Nike.com and SKIMS.com. The collaborative effort between Kim Kardashian’s SKIMS and Nike marks a significant milestone in the evolution of activewear, merging fashion and function seamlessly. With its diverse range, inclusive sizing, and celebrity endorsements, NikeSKIMS aims to empower women to feel confident, comfortable, and unstoppable in their fitness journeys.