Phoebe Gates, Daughter of Bill Gates, Secures $8M in Funding with Support from Celebrity Investor Kris Jenner
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Phoebe Gates, known as the daughter of prominent tech figure Bill Gates, has recently made waves in the business world by raising an impressive $8 million in seed funding for her innovative venture. The project, named Phia, is an AI-powered price comparison shopping tool co-founded by Phoebe Gates and entrepreneur Sophia Kianni. This news has garnered attention not only for the significant funding secured but also for the high-profile support from celebrity investors like Kris Jenner.
The funding round was led by venture capital firm Kleiner Perkins, a notable player in the industry known for backing major tech giants such as Google and Amazon. Additionally, contributions came in from well-known personalities like Hailey Bieber, SPANX founder Sara Blakely, and former Facebook COO Sheryl Sandberg. The backing from such influential figures demonstrates the potential and appeal of Phia’s unique approach to revolutionising the shopping experience.

Phia’s mission is to “reinvent shopping” by utilising AI technology to provide users with a comprehensive price comparison platform. Since its launch in April, the app and browser extension have attracted over 500,000 users who rely on its features to evaluate resale values, streamline product information, and monitor price fluctuations for a vast array of fashion items, including millions of secondhand products.
Kris Jenner, a familiar face in the entertainment and business world, expressed her pride and admiration for Phoebe Gates and Sophia Kianni’s entrepreneurial endeavours. In an exclusive statement to PEOPLE, Jenner commended the duo for their strategic storytelling and organic growth strategies. She highlighted their success in cultivating a dedicated digital community even before the official release of their application. Jenner’s enthusiastic support further underscores the potential impact of Phia’s disruptive approach to the retail landscape.
Commenting on the partnership with Phia, Hailey Bieber praised the founders for identifying and addressing a gap in the fashion market. She lauded their swift responsiveness to consumer preferences and their commitment to innovation. Bieber’s endorsement reflects a broader trend of backing female-led initiatives that prioritise customer-centric solutions and forward-thinking business models.
With the recent infusion of capital, Phia is poised to expand its operations and enhance its technological capabilities. The company plans to recruit top talent across various functions such as engineering, AI research, product development, and marketing to propel its growth trajectory. This strategic investment underscores the confidence in Phia’s potential to disrupt the traditional retail landscape and deliver enhanced value to consumers.
In a podcast episode featuring Kris Jenner as a guest, Phoebe Gates and Sophia Kianni engaged in a lively discussion about various topics, including Jenner’s insights into the business world. Jenner revealed her involvement as an investor and advisor for Phia, expressing her excitement about the project’s future prospects. The collaboration between industry veterans like Jenner and emerging entrepreneurs like Gates and Kianni illustrates the synergy between experience and innovation in driving business success.
Phoebe Gates and Sophia Kianni’s entrepreneurial journey began at Stanford University, where they formed a strong bond based on shared interests and a mutual drive for innovation. Their partnership evolved into the creation of Phia, combining their academic learnings and passion for fashion to address prevalent issues in the shopping landscape. As they navigate the dynamic entrepreneurial ecosystem, Gates and Kianni continue to leverage their unique perspectives and collective expertise to propel Phia’s growth and impact in the retail industry.
The success story of Phia serves as a testament to the transformative power of technology and innovation in reshaping traditional industries. With visionary leadership, strategic partnerships, and a customer-centric approach, Phia is poised to redefine the shopping experience and set new standards for digital commerce. As Phoebe Gates and Sophia Kianni continue to drive their venture forward, they exemplify the spirit of entrepreneurial resilience and creativity in pursuing business excellence.
In conclusion, Phoebe Gates’ accomplishment in securing substantial funding for Phia underscores the potential of innovative solutions to drive positive change in the retail sector. With the support of influential investors like Kris Jenner and a dedicated team of professionals, Phia is well-positioned to achieve its mission of revolutionising the shopping experience through cutting-edge technology and customer-centric strategies. The collaboration between industry stalwarts and emerging entrepreneurs highlights the synergies that can propel transformative ventures to success in a rapidly evolving market landscape.
