Funfetti Launches Sourdough Mix After Taylor Swift Reveals Rainbow Bread Baking Passion
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Funfetti, the renowned brand synonymous with colourful baking experiences, has recently unveiled a delightful addition to its product line – the Funfetti Sourdough Bread Mix. This exciting new offering comes hot on the heels of global pop sensation Taylor Swift’s revelation of her own experimentation with rainbow-themed sourdough bread. The Funfetti Sourdough Mix is described as a unique twist on the traditional loaf, infused with the essence of celebration and a sprinkle-filled trend that has been gaining popularity. Blending the tanginess of sourdough with the sweetness of Funfetti sprinkles, this product promises a truly artisanal and joyous baking experience.

In a recent press release shared with PEOPLE, Pillsbury announced the upcoming launch of the Funfetti Sourdough Bread Mix, which will be available for pre-order starting on September 24th. The inspiration behind this innovative product stems from Taylor Swift’s candid discussion on the New Heights podcast last month, where she delved into her passion for crafting sourdough delights. Swift, who is engaged to Travis Kelce, revealed her creative process of developing various flavours of sourdough bread, including the much-anticipated Funfetti variant she was working on specifically for Jason Kelce’s daughters.
During her podcast appearance, Swift shared her baking adventures with Jason Kelce, noting, “we put sprinkles in everything when we hang out.” This playful experimentation with colourful ingredients reflects Swift’s artistic and whimsical approach to baking, which has captured the hearts of fans worldwide. The Funfetti Sourdough Mix is poised to bring a taste of this enchanting baking journey to households everywhere, offering a blend of creativity and tradition in each loaf.
Swift’s affinity for sourdough baking extends beyond mere hobby, as she confessed that “the sourdough’s taken over my life in a huge way.” With a keen focus on perfecting her recipes and sharing the fruits of her labour with loved ones like Selena Gomez and Benny Blanco, Swift’s dedication to the craft shines through. The launch of the Funfetti Sourdough Mix aligns perfectly with the impending release of Swift’s highly anticipated album, ‘The Life of a Showgirl’, adding an extra sprinkle of excitement to her fans’ anticipation.
Each box of the Funfetti Sourdough Mix contains all the essentials for a vibrant baking experience, including sourdough bread mix, a packet of sprinkles and yeast. Priced at $9.99 with complimentary shipping, this product aims to make baking fun and accessible to all, inviting enthusiasts to embark on their own colourful culinary adventures. The pre-order option for the Funfetti Sourdough Mix will be available on Funfetti.com from 12 p.m. ET on September 24th, marking the beginning of a new chapter in the world of whimsical baking creations.
In conclusion, the collaboration between Funfetti and Taylor Swift in introducing the Sourdough Mix embodies a fusion of creativity, joy and shared passion for baking. As enthusiasts eagerly await the release of this vibrant product, the kitchen is poised to transform into a canvas for colourful creations and delectable delights. With each loaf baked using the Funfetti Sourdough Mix, a sprinkle of magic and celebration is sure to accompany every slice, bringing a touch of Taylor Swift’s rainbow-infused baking world into homes around the globe.
