Ed Sheeran Partners with Van Leeuwen on a Neon Pink Ice Cream (Exclusive)

Ed Sheeran has collaborated with Van Leeuwen to introduce a vibrant neon pink ice cream flavour, exclusively announced recently. The eye-catching pink ice cream, named Play Pink, is a tribute to the singer-songwriter’s upcoming album titled ‘Play,’ set to be released on September 12th. This unique dessert features a punch-flavored base swirled with dragonfruit and guava cake, making it the “pinkest ice cream” ever created by the renowned ice cream chain.

The limited-time Play Pink ice cream will make its debut in scoop shops across New York City starting from September 10th. It is designed to encapsulate the playful essence and aesthetic of Sheeran’s new album, offering fans a sensory experience that aligns with his music. The partnership between Sheeran and Van Leeuwen marks a creative fusion of music and culinary artistry, providing a delectable treat for fans of both the musician and quality ice cream.

Van Leeuwen is no stranger to collaborating with artists to craft unique and innovative flavours. Last summer, the creamery teamed up with pop star Sabrina Carpenter to create an espresso-flavoured ice cream inspired by her hit song “Espresso.” This latest collaboration with Ed Sheeran further highlights the brand’s commitment to blending music and dessert in a creative and delicious way.

In anticipation of his upcoming album release, Ed Sheeran recently dropped a new single titled “A Little More.” The music video for the song features actor Rupert Grint, known for his role in the Harry Potter series, reprising his character from Sheeran’s “Lego House” video as a superfan-stalker. The video adds a playful twist to the storyline, showcasing Grint’s comedic talents and Sheeran’s whimsical approach to music.

Alongside “A Little More,” Sheeran has also released tracks such as “Old Phone” and “Azizam,” all of which will be featured on his new album ‘Play.’ This album follows his previous works, including – (pronounced Subtract) and Autumn Variations, showcasing the artist’s evolving sound and musical prowess over the years.

The collaboration between Ed Sheeran and Van Leeuwen brings together two creative worlds – music and ice cream – in a delightful and visually striking way. Fans of Sheeran can indulge in the Play Pink ice cream as they await the release of his highly anticipated album, immersing themselves in a sensory experience that combines the joy of music with the sweetness of a frozen treat. The limited availability of the neon pink ice cream adds an element of exclusivity, making it a must-try for enthusiasts of both Sheeran’s music and unique culinary creations.

In conclusion, the partnership between Ed Sheeran and Van Leeuwen exemplifies the boundless creativity that emerges when artists collaborate across different mediums. Through the creation of the Play Pink ice cream flavour, fans can savour a taste of Sheeran’s musical world in a new and exciting way. As the release date for Sheeran’s album approaches, the anticipation builds, accompanied by the sweet promise of enjoying a scoop of Play Pink ice cream while listening to his latest tracks.