Brad Pitt Learns How to Make a ‘Perfetto’ Cappuccino in Playful De’Longhi Commercial (Exclusive)

Brad Pitt Delivers Perfect Cappuccino in a Playful Commercial

In a charming and light-hearted exclusive commercial, Hollywood actor Brad Pitt showcases his barista skills by making the ‘perfect’ cappuccino. The campaign was produced by De’Longhi and directed by Academy Award winner Taika Waititi, offering a whimsical twist on the traditional user manual.

Pitt’s latest venture for De’Longhi, titled “The Perfetto Instruction for Use,” features Italian actor Riccardo Scamarcio providing a witty voiceover. The short film transforms the mundane task of coffee making into a fun and effortless experience, set against the picturesque landscapes of New Zealand.

“Taika brought the humor, De’Longhi brought the ritual,” shared Pitt as he expressed his enjoyment of working on the project. The commercial strays from the conventional elegance often associated with such campaigns and focuses on simplicity and enjoyment.

The film captures Pitt’s character entering his beautifully crafted kitchen, proceeding to interact with the De’Longhi coffee maker. Scamarcio guides him through the process with comedic instructions, highlighting the ease of creating a delicious cappuccino with just a touch of a button.

As the storyline unfolds, Pitt immerses himself in the moment, savoring the aroma of freshly brewed coffee while lounging outside. The campaign emphasises the importance of savoring simple pleasures like the first sip of a morning coffee against the backdrop of serenity.

The heart of the commercial revolves around De’Longhi’s innovative fully automatic espresso machines, such as the Rivelia and Eletta Explore. These machines offer a wide selection of coffee varieties and recipes, promising café-quality beverages without the hassle of complicated preparations.

Aparna Sundaresh, De’Longhi’s Global Chief Marketing Officer, highlighted the blend of Italian craftsmanship, innovation, and humour embodied in the collaboration between Pitt and Waititi. The campaign sparks a worldwide invitation for coffee enthusiasts to share their own ‘perfetto’ moments on social media, underscoring the joy found in the daily ritual of enjoying a cup of coffee.

In an exclusive statement to PEOPLE, Taika Waititi expressed his delight in working with Brad Pitt, noting the joy of watching the renowned actor engage in the process of making countless coffees. The collaboration between Pitt, Waititi, and De’Longhi sets a new standard by infusing humour and artistry into the coffee-making experience.

Overall, the commercial not only promotes De’Longhi’s cutting-edge products but also encourages viewers to embrace the small, meaningful moments in life, such as savouring a ‘perfetto’ cappuccino. The playful and endearing approach taken in the campaign serves as a refreshingly light-hearted take on traditional coffee advertisements.