Josh Allen Teamed Up with Snickers to Put Chocolate in Barbecue Sauce — and We Tried It

Buffalo Bills quarterback Josh Allen has recently joined forces with Snickers to launch three new dipping sauces, and we’ve had the opportunity to sample them all. Snickers, known for its iconic chocolate bars, has ventured into the world of condiments with this exciting collaboration.

The trio of sauces unveiled by Snickers offers a unique blend of sweet and savory flavours. The lineup includes Chocolate Barbecue, Peanut Teriyaki, and Caramel Buffalo. Each sauce promises a distinctive taste experience, combining elements of Snickers’ signature ingredients with classic dipping sauce flavours.

Our team of editors had the privilege of trying out these innovative sauces ahead of their official launch. From dipping potato chips into the rich concoctions, we aimed to uncover how these sauces could elevate the snacking experience, especially during halftime breaks. The feedback was varied, with each sauce eliciting different reactions and preferences among our testers.

The Caramel Buffalo sauce, a fusion of caramel sweetness and Buffalo heat, received mixed reviews from our testers. Some found it excessively sweet initially, while others appreciated the subtle heat that followed. The Chocolate Barbecue sauce, on the other hand, was a hit with its robust barbecue flavour overshadowing the chocolate undertones. Meanwhile, the Peanut Teriyaki sauce struck a familiar chord with its resemblance to traditional Asian dressings.

Josh Allen, serving as the spokesperson for this innovative product line, expressed his enthusiasm for the collaboration with Snickers. Drawing on Buffalo’s rich sauce culture, Allen highlighted the natural synergy between the city and the new Snickers sauces. The NFL star’s involvement adds a personal touch to the launch, connecting the product to his football roots and culinary preferences.

In a recent statement, Allen discussed his anticipation for the upcoming football season, reflecting on his off-season preparations and game-day rituals. As a professional athlete, nutrition plays a crucial role in his performance, with specific eating habits tailored to match schedules. Allen’s insights into his pre-game diet shed light on the meticulous planning involved in maintaining peak physical condition during the NFL season.

Fans eager to sample these innovative sauces can visit Snickers.com/Sauces for exclusive offers, including opportunities to acquire the new products. Scheduled sauce drops during NFL Sunday games ensure a thrilling experience for both football enthusiasts and food connoisseurs alike. With the support of Josh Allen and Snickers, the launch of these sauces marks a dynamic entry into the world of culinary innovations.

As Snickers ventures into uncharted territory with its range of dipping sauces, the response from consumers and culinary enthusiasts is eagerly anticipated. By blending familiar flavours with unexpected twists, the brand aims to redefine the snacking experience and tap into the growing trend of bold and unconventional condiments. Stay tuned for more updates on the availability and reception of the Snickers sauces, as they make their debut in the market.