Donna Karan New York Celebrates 40th Anniversary with Timeless Campaign Starring 5 Iconic Models (Exclusive Video)

Donna Karan New York Celebrates 40th Anniversary with 5 Iconic Models

Fashion house Donna Karan New York recently marked its 40th anniversary with a star-studded fall 2025 campaign featuring five iconic models. Claudia Schiffer, Irina Shayk, Imaan Hammam, Liya Kebede, and Mariacarla Boscono were chosen to front the campaign, which celebrates the brand’s enduring femininity and timeless elegance. The campaign launch took place on Wednesday, September 3, following the release of DKNY’s latest collection starring Hailey Bieber.

Speaking exclusively to PEOPLE, Claudia Schiffer shared her personal connection to Donna Karan, highlighting the brand’s embodiment of femininity and womanhood. The selection of these five models was based on their ability to embody the essence of the brand, showcasing its timeless appeal and celebration of the female form.

In a video created to commemorate this collaboration, the models shared their love for Donna Karan New York, emphasising its timeless qualities and its focus on celebrating the beauty of women. The fall 2025 campaign stays true to the brand’s reputation for contemporary fashion and classic silhouettes, with a colour palette featuring sophisticated city shades and luxurious fabrics.

Under the creative direction of Trey Laird, the new collection aims to empower women, making them feel confident, smart, sexy, bold, and unforgettable. This campaign follows in the footsteps of previous seasons where Donna Karan New York brought together iconic women to showcase the brand’s commitment to celebrating women’s dimensional nature and power.

The brand’s dedication to highlighting the strength and diversity of women was evident in their fall 2024 campaign, which featured Christy Turlington alongside Eva Herzigova, Amber Valletta, Alek Wek, Karen Elson, Liu Wen, Edie Campbell, and Imaan Hammam. This commitment to showcasing the multifaceted nature of women has been a consistent theme throughout Donna Karan New York’s campaigns.

Donna Karan has a history of collaborating with iconic figures in the fashion industry, with previous campaigns featuring the likes of Kate Moss and other renowned models. The brand’s ability to bring together diverse talents to embody its vision of femininity and empowerment has set it apart in the fashion world.

As Donna Karan New York celebrates four decades of timeless style and elegance, its latest campaign reaffirms its commitment to celebrating the beauty and strength of women. With a focus on empowering women and celebrating their individuality, the fall 2025 collection is a testament to the brand’s enduring legacy and influence in the fashion industry.

In conclusion, Donna Karan New York’s 40th-anniversary campaign featuring five iconic models is a celebration of femininity, empowerment, and timeless style. Through their collaboration with Claudia Schiffer, Irina Shayk, Imaan Hammam, Liya Kebede, and Mariacarla Boscono, the brand continues to set the standard for contemporary fashion while honouring its rich legacy of celebrating women from all walks of life.