Jordyn Woods Launches New Intimate Apparel Collection Celebrating Body Positivity
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Model and entrepreneur Jordyn Woods is stepping into the spotlight once again, this time embracing her status as a ‘curvier girl’ with the launch of a new intimate apparel collaboration. The exclusive collection, named the Soft Touch Collection, was created in partnership with Adore Me and features a range of mix-and-match loungewear pieces.
In an exclusive interview with PEOPLE, Woods shared her excitement about the collaboration, highlighting the importance of normalizing diverse body types in the fashion industry. She expressed her belief in promoting inclusivity and positivity, stating that everyone is born different and it’s essential to celebrate those differences.
The Soft Touch Collection comprises a versatile range of loungewear pieces, including cozy bralettes, underwear, cami tops, wrap tops, tees, wide-leg pants, and even a men’s underwear line. With affordability in mind, all items are priced under $50, making the collection accessible to a wide audience. Sizes for the collection range from XS to XL, with some pieces available in plus sizes up to 4X.
Woods, known for her advocacy for representation in fashion, emphasized the importance of comfort and confidence in one’s own skin throughout the campaign. She described the pieces as incredibly comfortable, noting that she could live in them. The model’s personal touch is evident in the design, with a focus on inclusivity and catering to a range of preferences, from sexy to more covered styles.
Reflecting on her collaboration with Adore Me, Woods highlighted the positive energy of the team and their shared vision for the collection. She expressed her gratitude for the support of her partner, Karl-Anthony Towns, who she mentioned is always supportive of her endeavors. The campaign shoot was a seamless and comfortable experience for Woods, who felt a strong connection to the pieces she represented.
As the face of the Soft Touch Collection, Woods is eager for fans to experience the comfort and confidence that the line embodies. She emphasized that the collection aims to target individuals in their most comfortable and confident states, likening the pieces to a second skin. The inclusive nature of the collection ensures that there is something for everyone, catering to diverse preferences and styles.
The Soft Touch Collection is set to launch on September 2 on AdoreMe.com, with a subsequent release at Macy’s, Target, and Nordstrom on September 8. Woods’ collaboration with Adore Me represents a step towards greater inclusivity and body positivity in the fashion industry, encouraging individuals to embrace their uniqueness and feel confident in their own skin.
In conclusion, Jordyn Woods’ latest venture brings a fresh perspective to intimate apparel, showcasing the beauty of diverse body types and promoting a message of inclusivity and self-acceptance. The Soft Touch Collection serves as a reminder that comfort and confidence go hand in hand, empowering individuals to feel good in what they wear.