Woman Claims She Was Denied the CEO Role at Applebee’s. Years Later, She Bought the Company and Fired Her Old Boss

A Woman’s Journey from Denied CEO Role to Buying Applebee’s

Julia Stewart, the CEO of DineEquity Inc, recently shared a remarkable and bold business move she made during an April 2025 podcast appearance. Stewart recounted a pivotal moment in her career when she was denied the CEO role at Applebee’s despite her hard work and success in making the company profitable. Instead of giving up, she eventually took over the company years later and made the decision to fire the old boss who had refused to promote her.

Stewart revealed that she had been promised the CEO position at Applebee’s if she could turn the company profitable during her time as the president. After achieving remarkable success and doubling the stock, she approached the former CEO and chair, expecting to be promoted. However, to her shock, she was flatly denied the opportunity with no apparent explanation other than a simple “No, not ever.”

Rather than reacting in the moment, Stewart decided to take a step back and reflect on the situation. Coming back the next day, she made the bold decision to leave Applebee’s, despite warnings that her departure could lead to financial repercussions. She eventually joined IHOP and worked tirelessly for five years to steer the company towards growth and success.

Realizing the potential for further expansion, Stewart proposed acquiring another brand to continue the positive trajectory of IHOP. This led her to consider Applebee’s as a potential acquisition target, not out of revenge but as a strategic business decision. Despite the substantial financial commitment involved in acquiring Applebee’s for $2.3 billion, Stewart and her team proceeded with the purchase.

After the acquisition, Stewart had a pivotal conversation with the former CEO and chair of Applebee’s where she informed him of the change in leadership. She made the bold move to terminate his position, stating that there was no longer a need for two leaders in charge. This decisive action marked a significant turning point in Stewart’s career, showcasing her resilience and determination in the face of adversity.

Stewart’s story serves as an inspiring example of overcoming obstacles and seizing opportunities in the business world. Her journey from being denied a CEO role to eventually buying the company she once aspired to lead is a testament to her unwavering commitment to success. By sharing her experiences, she offers a valuable lesson in perseverance and strategic decision-making for aspiring entrepreneurs and business leaders.

Julia Stewart’s remarkable tale of resilience and triumph underscores the importance of staying true to one’s goals and ambitions despite facing setbacks. Her strategic approach to business challenges and courageous decision-making highlight the transformative power of perseverance in achieving long-term success. As she continues to lead DineEquity Inc, Stewart’s story serves as a reminder of the possibilities that arise when one remains steadfast in pursuit of their dreams.