A Swiss woman recently garnered attention on social media after sharing a video of herself getting a unique tattoo – a scannable Red Bull barcode inked on her forearm. The intriguing aspect of this tattoo is that it actually works in retail locations across Switzerland, as revealed by the woman, who goes by the name Dew.
Dew, a 22-year-old with purple hair and a collection of tattoos, explained that the idea behind the tattoo stemmed from encounters with people who made derogatory comments about her appearance, labeling her as “emo” and questioning if she had barcodes or scars on her arms. Seeking a witty response to these remarks, Dew opted for the Red Bull barcode tattoo as a humorous yet functional choice.
The decision to get the tattoo was made in February 2024 when Dew was working in retail and frequently operated the checkout. She strategically placed the tattoo near the inside of her elbow to ensure she could scan it when needed but prevent accidental scans while working. Despite misconceptions, Red Bull is not Dew’s favourite energy drink, but she found the tattoo’s silliness appealing.
Surprisingly, the scannable barcode tattoo consistently functions and is accepted at various retail outlets in Switzerland. Dew mentioned that occasionally she needs to adjust her skin to ensure smooth scanning, but overall, the process is relatively straightforward. Notably, her family appreciates the tattoo, particularly a decorative worm wrapped around the barcode, inspired by a doodle from her sister.
While most of Dew’s friends support her tattoo choices, some perceive them as eccentric. Alongside the Red Bull barcode, Dew sports tattoos of a screaming alpaca, a lemon with a quirky inscription, and various other unique designs. Evidently, Dew has a penchant for tattoos and expressed a desire to have more if finances allow, showing her passion for body art.
In conclusion, Dew’s scannable Red Bull barcode tattoo not only serves as a quirky conversation starter but also showcases her creative approach to self-expression through body art. This unconventional tattoo has captured the interest of many online users, sparking discussions about the intersection of art, humour, and functionality in the realm of tattoos. Dew’s story underscores the diverse ways in which individuals choose to adorn their bodies, celebrating their individuality and embracing unconventional forms of expression.