Who Will Be the Lucky Dog?“ Air Bud” Producers Launch Nationwide Talent Search for Golden Retriever to Star in New Movie

Producers Launch Nationwide Search for New ‘Air Bud’ Star

In a move that has excited dog lovers and movie enthusiasts across the nation, the producers behind the beloved Air Bud movie franchise have kicked off a nationwide search for the next golden retriever to take on the iconic role of the basketball-playing dog in the upcoming movie, “Air Bud Returns.” The latest installment in the series is scheduled to hit theatres in summer 2026, and the search for the perfect canine star is on.

The search, led by Cineverse and Air Bud Entertainment, aims to find a purebred golden retriever that embodies the charm, athleticism and heart that made Air Bud such a beloved character. Families worldwide were first introduced to Air Bud in the original film back in 1997, where a young boy named Bobby forms a remarkable bond with a golden retriever named Buddy who shows off his impressive basketball skills. The franchise has since grown to include 14 films and two Christmas spin-offs.

Starting this month, pet owners across the United States have the opportunity to submit their golden retrievers for consideration via the official Air Bud website. The winning dog will have the chance to follow in the pawprints of the legendary Buddy and become a part of cinematic history. Entrants in the talent search will not only have the opportunity to see their furry friend on the big screen but will also have the chance to win exclusive prizes, including signed movie merchandise and a trip to the star-studded Los Angeles premiere of “Air Bud Returns.”

The excitement surrounding the nationwide search was further amplified by a video announcement posted on the entry submission page. In the video, Robert Vince, a producer involved in all the original films, expressed his enthusiasm for finding the next Air Bud. Emphasizing the significance of the golden retriever in the franchise, Vince highlighted the positive message the character has brought to audiences worldwide.

Mark Forbes, the lead animal trainer for the movie, outlined the specific requirements for the new star, noting that they are searching for a purebred golden retriever who is not only athletic but also has a love for basketball, just like the original Air Bud. With high expectations for the chosen dog, the producers are eager to discover the perfect pooch to carry on the legacy of the iconic character.

The upcoming film, “Air Bud Returns,” follows the journey of 12-year-old Jacob, a basketball enthusiast who finds inspiration and healing through his encounters with a neglected golden retriever named Buddy. Together, they navigate a path of self-discovery, resilience and teamwork as they chase after a championship title. The heartwarming tale promises to captivate audiences of all ages and continue the legacy of the Air Bud franchise for years to come.

As anticipation builds for the release of “Air Bud Returns” in 2026, the nationwide search for the next golden retriever star serves as a reminder of the enduring appeal and impact of the beloved movie series. With countless eager dog owners vying for the chance to see their furry companion on the silver screen, the casting process is sure to be filled with excitement and emotion as a new canine star prepares to shine in the spotlight.