TikToker Behind Viral ‘Was It Crispy’ Meme Accuses Krispy Kreme, Maxibon of Featuring Her in Ad Without Permission

**TikTok Creator Alleges Unauthorized Use of Content by Krispy Kreme and Maxibon**

Annie Korzen, a popular TikToker, has come forward with claims that Krispy Kreme and Maxibon utilized her viral video without her permission, sparking a conversation around intellectual property rights in the age of social media.

Korzen, who shot to fame in 2021 for a video discussing Krispy Kreme doughnuts, alleges that a clip from her video was included in an advertisement by the ice cream brand Maxibon without her approval. In a video posted on August 4, Korzen expresses her displeasure at not being credited or compensated for the use of her image and words in the commercial.

The controversy stems from a video posted by the official Maxibon TikTok page on June 30, overlaying Korzen’s viral content with text announcing a collaboration between Maxibon and Krispy Kreme. The caption, “wAs iT kRIspY???,” directly referenced a line from Korzen’s original video, further fuelling the accusation of unauthorized usage.

Representatives for Maxibon and Krispy Kreme have yet to respond to requests for comment on the matter, leaving the situation unresolved. Despite the lack of official statements from the brands, Korzen remains firm in her stance on the importance of receiving credit, compensation, and respect for her creative work.

In her TikTok video addressing the issue, Korzen clarifies that her intention is not to incite negativity towards the companies involved but rather to highlight the need for fairness and acknowledgment in the digital landscape. Her plea for recognition underscores a broader conversation surrounding the treatment of content creators and their rights in a rapidly evolving media landscape.

Prior to her TikTok fame, Korzen was primarily known for her acting career, including a notable role in the iconic sitcom Seinfeld. Her transition to social media stardom serves as a testament to the power of online platforms in reshaping personal narratives and opening up new avenues for creative expression.

As the story continues to unfold, it raises important questions about the ethics of content usage in the digital age and the accountability of brands towards the individuals whose creativity fuels online engagement. Korzen’s experience serves as a reminder of the complexities surrounding intellectual property rights in an increasingly interconnected world.

The incident involving Korzen, Krispy Kreme, and Maxibon sheds light on the intricate dynamics between content creators and corporate entities, highlighting the need for clearer guidelines and protocols to ensure fair treatment for all parties involved. As the digital landscape continues to evolve, the conversation around copyright protection and creative ownership will undoubtedly remain at the forefront of discussions within the online community.