Heinz and Smoothie King Are Collaborating on a Ketchup Smoothie — and We Had a First Taste (Exclusive)

Heinz and Smoothie King Team Up for a Unique Collaboration

Two major brands, Heinz and Smoothie King, have joined forces to create an innovative beverage that is sure to raise some eyebrows – the Heinz Tomato Ketchup Smoothie. The unusual concoction, blending the tomato-flavored condiment with acai sorbet, apple juice, strawberries, and raspberries, is set to hit select Smoothie King locations nationwide on August 6.

The debate surrounding whether ketchup can be classified as a smoothie has long circulated on social media platforms, and this collaboration seems to settle the argument in favour of the affirmative. The unexpected mix of savory ketchup with sweet and tart berries has created a surprisingly tasty drink that offers a unique flavour experience.

While the idea of combining tomatoes with summer fruits is not entirely novel, the Heinz Tomato Ketchup Smoothie presents a fresh take on the concept. The beverage, timed to coincide with the peak tomato harvest season, uses Heinz Simply Ketchup, known for its all-natural ingredients and rich tomato flavour enhanced with essential vitamins and antioxidants.

Angie Madigan, Vice President of Elevation Marketing at Kraft Heinz, described the ketchup smoothie as a “provocative” concept that aimed to strike a balance between distinct ketchup notes and overall palatability. Meanwhile, Lori Primavera, Vice President of R&D and Product Marketing at Smoothie King, highlighted the extensive testing process that went into developing the unique recipe.

Smoothie enthusiasts eager to try this unconventional creation can indulge for $5.70 at selected Smoothie King outlets across several key metropolitan areas, including Atlanta, Chicago, Denver, Miami, as well as parts of the greater New York area and northern New Jersey. The limited-time offering has generated buzz online, with fans encouraged to share their thoughts using the hashtag #KetchupSmoothie on social media platforms.

The question of whether ketchup can be classified as a smoothie has sparked discussions online for years, with comparisons to salsa being likened to fruit salad and theories suggesting ketchup is closer to jam than a traditional smoothie. The forthcoming availability of the Heinz Tomato Ketchup Smoothie is sure to reignite these conversations and offer a tangible answer to curious patrons.

In a world where culinary boundaries are constantly being pushed, the collaboration between Heinz and Smoothie King represents a bold exploration of flavour profiles and a testament to the creative possibilities within the food and beverage industry. As consumers increasingly seek out unique and unexpected taste experiences, this partnership sets a new standard for innovation in the realm of blended beverages.

With anticipation building for the official launch date, the Heinz Tomato Ketchup Smoothie promises a fusion of familiar and unconventional flavours that is bound to intrigue adventurous palates and challenge traditional perceptions of what constitutes a refreshing drink.