Gypsy-Rose Blanchard Reveals the Reason She Rebranded Her Social Media Pages (Exclusive)

Gypsy-Rose Blanchard Opens Up About Rebranding Her Social Media Pages

Gypsy-Rose Blanchard, known for her journey as a victim of Munchausen by proxy and her subsequent imprisonment for her involvement in her mother’s death, is now shifting her focus towards a new creative business venture. Speaking exclusively to PEOPLE, the 34-year-old revealed her decision to rebrand her social media platforms to showcase her new artistic endeavour, BlownBeauty Art.

Blanchard, along with her boyfriend Ken Urker, recently welcomed their first child, a daughter named Aurora, in December 2024. The mother-of-one has been exploring painted canvases using the blow dryer art technique, a method that involves using a hairdryer and acrylic paint to create unique abstract artworks.

In a candid conversation with PEOPLE, Blanchard shared her motivation behind the rebranding, expressing her desire to move away from the constant association with her tumultuous past. She explained, “I decided to shift gears because I got tired of people constantly tying my name to my past. I’ve started to crave a more private life and wanted to redirect my energy towards something that truly brings me peace, and creating art does that for me.”

The former reality television star unveiled her new art project in a heartfelt video posted on TikTok and Instagram earlier this week. In the video, Blanchard reflected on the therapeutic nature of art, stating, “It gives me peace and it kind of centers me.” She emphasised the importance of finding solace in challenging times and the significance of sharing that inner peace with others.

Following her release from prison in December 2023 after serving an eight-year sentence for her role in the tragic event, Blanchard has been navigating a path towards healing and self-growth. In a poignant Instagram post last June, she acknowledged her past actions and expressed her commitment to moving forward with clarity, peace, and self-forgiveness.

Blanchard’s decision to create a more private online presence resonates with her journey towards reclaiming her narrative and focusing on her personal growth. By choosing to share her art and creative pursuits with her audience, she is not only embracing a new chapter in her life but also inspiring others to find their own sources of peace and resilience.

In a society that often sensationalises personal hardships, Blanchard’s story serves as a reminder of the power of self-reflection, redemption, and artistic expression in overcoming adversity. As she continues to evolve and pursue her passion for art, her journey stands as a testament to the resilience of the human spirit and the transformative nature of creativity.

As Blanchard embarks on this new chapter, her story serves as an inspiration to many, highlighting the importance of self-discovery, healing, and the pursuit of one’s passions. By rebranding her social media presence to align with her artistic vision, she is not only reshaping her digital identity but also reclaiming her narrative in a way that resonates with authenticity and growth.