Martha Stewart, the well-known lifestyle influencer at 84 years old, is making headlines with the launch of her inaugural skincare line called Elm Biosciences. The collaboration with board-certified dermatologist Dr. Dhaval Bhanusali marks Stewart’s debut in the beauty industry. The line is set to revolutionise skincare by focusing on combatting the internal and external factors that contribute to aging skin.
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Stewart’s venture into the skincare market was officially announced on August 4th. Elm Biosciences aims to simplify beauty routines while providing clinically-tested products that tackle the signs of aging. The brand will kick off with two key products: the A3O™ Elemental Serum priced at $135, designed to address visible signs of aging like dehydration and UV damage, and the Inner Dose™ Daily Skin Supplement at $50 which targets hormonal imbalances and oxidative stress.
The extensive research and development behind Elm Biosciences span over five years and have gained support from 350 dermatologist advisors. Stewart expressed her satisfaction with the products, revealing that she has been using them diligently during the development process. Dr. Bhanusali highlighted the brand’s mission to introduce cutting-edge molecules and complexes to redefine skincare expectations, aiming to bridge the gap between scientific advancements and consumer skincare products.
In an interview with The Wall Street Journal, Stewart disclosed her commitment to the skincare line, emphasizing its broad appeal to a wide audience. She stressed the inevitability of skin aging and the importance of taking proactive measures to maintain skin health. The collaboration between Stewart and Dr. Bhanusali began seven years ago, culminating in the creation of Elm Biosciences after years of meticulous planning.
Stewart’s holistic approach to aging emphasises overall wellness and healthy living rather than solely focusing on anti-aging remedies. She advocates for maintaining a healthy lifestyle, including a balanced diet, regular exercise, and proper skincare routines. Stewart’s dedication to self-care exemplifies her belief in graceful aging through mindful practices and self-confidence.
Elm Biosciences is scheduled to launch in September, offering a promising solution for those seeking advanced skincare solutions. With Martha Stewart’s stamp of approval and the expertise of Dr. Dhaval Bhanusali, the brand is poised to make a significant impact in the beauty industry. Stay tuned for the unveiling of Elm Biosciences and explore the innovative products designed to redefine skincare routines and address the evolving needs of aging skin.
As Martha Stewart expands her empire to encompass the world of skincare, her foray into beauty signals a new chapter for the lifestyle maven. With her unwavering commitment to excellence and quality, Elm Biosciences is set to make waves in the skincare market. Follow the journey of Martha Stewart’s skincare line and discover the transformative effects of Elm Biosciences on aging skin.