Serena Kerrigan, the social media influencer, has ventured into the world of storytelling with her latest project inspired by her dating experiences. In an exclusive interview with PEOPLE, Kerrigan discussed her partnership with skincare brand Neutrogena and the launch of their Collagen Bank 15% Vitamin C Serum. This collaboration led to the creation of a two-part short story series called Bank Your Glow, where Kerrigan infused her unique style and perspective into the narrative, resonating with her followers on platforms like Instagram and TikTok.
The media personality’s approach to incorporating storytelling into a beauty product launch added a fresh and unexpected dimension to the project. Kerrigan highlighted the significance of using storytelling as a tool to introduce a product, emphasising the creative synergy between narrative and skincare. By merging the worlds of beauty and storytelling, she aimed to capture the essence of confidence and empowerment, traits she is revered for among her online community.
In her stories for the “Bank Your Glow” series, Kerrigan delves into themes of romance, self-assurance, and sensuality, portraying female protagonists who exude confidence and own their skin. The narratives aim to evoke a sense of empowerment and liberation, reflecting Kerrigan’s personal journey towards self-acceptance and embracing her natural beauty. Through her partnership with Neutrogena, she hopes to inspire others to feel comfortable in their own skin and to prioritise self-care and skincare.
At 31, Kerrigan acknowledges the evolving nature of her self-care routine and the increased emphasis on skincare routines as she matures. She emphasises the importance of nurturing and caring for one’s skin, viewing it as a fundamental aspect of self-expression and self-care. By sharing her skincare regimen and favourite products, Kerrigan encourages her audience to explore and invest in practices that promote healthy skin and overall well-being.
Kerrigan’s collaboration with Neutrogena represents a dream come true for the New York native, who has been a longtime fan of the brand’s products. The Collagen Bank 15% Vitamin C Serum, in particular, has become a staple in her skincare routine, contributing to her radiant complexion and boosting her confidence. Through her journey of self-discovery and self-acceptance, Kerrigan has learned that true confidence stems from embracing one’s authenticity and letting go of external validations.
Beyond skincare, Kerrigan also emphasises the significance of inner confidence and self-love in cultivating meaningful relationships. She credits her current relationship with her boyfriend, Felix Levine, as a source of stability and emotional safety. Kerrigan values the ability to be vulnerable and authentic in a relationship, prioritising mutual respect and acceptance. Her experience with Levine has reinforced the importance of finding a partner who fosters a sense of security and encourages self-expression.
As Kerrigan continues to navigate her journey of self-discovery and empowerment, she remains committed to sharing her experiences and insights with her audience. Through her partnership with Neutrogena and her storytelling endeavours, she aims to inspire others to embrace their individuality, prioritize self-care, and cultivate authentic connections. Kerrigan’s journey serves as a testament to the transformative power of self-acceptance and the profound impact it can have on one’s relationship with oneself and others.