IHOP Unveils Limited-Edition Dubai Chocolate Pancakes
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IHOP is tantalizing the taste buds of pancake enthusiasts with the launch of two new limited-edition pancakes inspired by the viral Dubai chocolate trend. The original Dubai chocolate bars took social media by storm in 2024, becoming a sensation on platforms like TikTok. Originating from Fix Dessert Chocolatier in Dubai, these bars are renowned for their rich flavours, filled with pistachios and knafeh, an indulgent Middle Eastern dessert crafted from phyllo pastry strands.

In response to this craze, IHOP has introduced its own unique twist on the Dubai chocolate trend with the creation of two delectable pancake variations. The Luxe Dubai Chocolate Pancake, valued at over $100, boasts a luxurious combination of handmade Madagascar vanilla whipped cream, a whole Dubai chocolate bar, edible 24K gold flakes, and gold glitter sprinkled atop Dubai Chocolate-flavoured buttermilk pancakes. On the other hand, the Original Dubai Chocolate Pancakes feature crunchy roasted kataifi, luscious pistachio cream, and hazelnut spread layered between buttermilk pancakes, garnished with chocolate curls and crushed pistachios.
During a tasting session, PEOPLE had the opportunity to sample both versions of the Dubai Chocolate Pancakes. The Luxe variant proved to be a decadent delight for fans of pistachio and chocolate flavours, while the velvety whipped cream added a perfect finishing touch. The Original version delighted with the contrasting textures of crispy kataifi and fluffy pancakes, enhanced by the interplay of hazelnut spread and dark chocolate shavings.
These unique pancake creations are set to hit select IHOP restaurants in New York City, Los Angeles, and Austin on Monday, August 4th, at noon local time. While IHOP describes the Luxe as their priciest pancake offering to date, the first 25 guests at each participating location will have the chance to indulge in this luxurious treat for free, before switching to the Original version for $13, while supplies last.
Chef Art Carl, IHOP’s Vice President of Culinary, shared insights into the development process of these innovative pancakes, revealing that the initial inspiration came from a dedicated team member. Drawing on this inspiration, the IHOP culinary team elevated the recipe to new heights in their test kitchen, resulting in the two delightful pancake creations now available. The popularity of Dubai chocolate has transcended IHOP, influencing menu additions at other establishments like Shake Shack and Crumbl, as well as products at Trader Joe’s and Costco.
Guests eager to experience the Dubai Chocolate Pancakes firsthand can head to selected IHOP locations in New York City (235-237 E. 14th St.), Los Angeles (913 N San Fernando Blvd.), and Austin (707 E Cesar Chavez St.) on Monday, August 4th, starting at 12 p.m. local time. Don’t miss the opportunity to savour these limited-time delights that promise a luxurious and indulgent pancake experience.
In a world where culinary trends come and go, IHOP’s innovative take on the Dubai chocolate craze offers a unique and sumptuous twist to the iconic dish. The blend of exotic flavours and premium ingredients promises a delightful culinary journey for pancake aficionados seeking a taste of luxury on their plates. So mark your calendars and don’t miss the chance to treat your taste buds to the delectable Dubai Chocolate Pancakes at IHOP for a truly unforgettable dining experience.
