Billy Porter, the Tony Award-winning actor, has recently added a new achievement to his list of accomplishments by launching his debut beauty brand, Black Mona Lisa Beauty. In an exclusive interview with PEOPLE, Porter shared his aspirations of becoming a mogul and how this brand plays a significant role in that vision. Reflecting on his past albums titled Black Mona Lisa, he saw an opportunity to expand the brand beyond music, envisioning it as his personal alter ego.
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The birth of Black Mona Lisa Beauty stems from Porter’s love for makeup and the desire to create a brand that resonates with authenticity and inclusivity. Gender-free products have been at the core of the brand’s development, with Porter rejecting the notion of gender-specific skincare and makeup. With a keen eye for detail, he collaborated with experts to design products that cater to all individuals, embracing diversity and self-expression.
Among the standout products in the Black Mona Lisa Beauty range, Porter expressed a fondness for the Liquid Shimmer, Kale Face Cleanser, and Rose Gold Oil. Emphasizing affordability, all products are priced below $70, allowing customers to explore and liberate their true selves through beauty. Porter’s message revolves around embracing authenticity and breaking free from societal norms, encouraging individuals to express themselves without limitations.
Porter’s creative journey with Black Mona Lisa Beauty has just begun, with plans to introduce a foundation range that caters to a wide spectrum of skin tones. As a Black man, inclusivity is a top priority for Porter, ensuring that his products embrace diversity and cater to the needs of all individuals. Acknowledging the challenges of launching foundation products, Porter is determined to uphold quality and inclusivity in his brand, steering away from potential criticisms.
Looking ahead, Porter envisions expanding the Black Mona Lisa brand beyond beauty, exploring avenues such as clothing lines and accessories like millinery and frames. His multifaceted approach towards creativity exemplifies his ambition to establish a comprehensive lifestyle brand that mirrors his essence. Currently, starring in Cabaret on Broadway and releasing new music, Porter continues to embody his brand by showcasing Black Mona Lisa Beauty products on various platforms.
As Porter’s entrepreneurial journey unfolds, his dedication to diversity, inclusivity, and self-expression remains at the forefront of his brand’s ethos. With a dynamic vision and a strong commitment to empowering individuals through beauty, Porter is well on his way to solidifying his presence as a trailblazer in the beauty and fashion industry. The Black Mona Lisa Beauty brand serves as a testament to his artistic vision and unwavering passion for inspiring others to embrace their true selves.