Kim Kardashian’s SKIMS Face Shapewear Is the “Death Becomes Her” Flex of the 21st Century

Kim Kardashian has recently introduced a new SKIMS shapewear product that is causing quite a buzz in the beauty industry. The Seamless Sculpt Face Wrap, touted as a “must-have addition to your nightly routine,” is already making waves reminiscent of a scene from the 1992 dark comedy ‘Death Becomes Her.’ In the film, two women indulge in a mysterious potion promising eternal youth, drawing parallels to the innovative SKIMS product.

This latest addition to the SKIMS line is the Seamless Sculpt Face Wrap, designed to provide strong support along the jaw and neck areas. Featuring velcro closures for ease of wear, the wrap is crafted from the brand’s signature sculpting fabric infused with collagen yarns. Currently available in clay and cocoa colours, this product has already sold out on the website, reflecting its popularity among customers.

Drawing inspiration from a scene featuring Meryl Streep’s character, Madeline Ashton, in ‘Death Becomes Her,’ the SKIMS Face Wrap offers a modern twist to a classic concept. Echoing the aesthetic from the film, where Ashton dons a face wrap for a rejuvenating effect, the SKIMS product is tailored to provide a similar experience for users seeking a beauty boost in their nightly routine.

While the allure of eternal youth may be enticing, experts remain cautious about the efficacy of such products. Following a viral TikTok trend in 2024, concerns were raised about the temporary nature of wearing compression chin straps and similar devices. Facial plastic surgeon Dr. Joel Kopelman emphasised that while products like these may offer temporary improvements, there is insufficient scientific evidence to support long-term benefits.

Reconstructive surgeon Dr. Michael Bassiri-Tehrani further highlighted that compressive dressings are typically recommended post-surgery to manage swelling. For individuals without underlying medical conditions or recent surgery, the cosmetic benefits of such products may be minimal. It is essential for consumers to exercise caution and consult with medical professionals before incorporating new beauty routines into their regimen.

As Kim Kardashian continues to make waves in the beauty and fashion industry, her latest venture with SKIMS exemplifies her commitment to innovative and trend-setting products. The Seamless Sculpt Face Wrap not only pays homage to iconic moments in film but also offers consumers a unique opportunity to elevate their skincare routines with a touch of luxury and glamour.

With the demand for SKIMS’ new face shapewear soaring and its products flying off the shelves, it’s evident that Kim Kardashian’s influence remains a driving force in the world of beauty and self-care. As trends evolve and consumer preferences shift, one thing remains constant – the allure of youthful and radiant skin will continue to inspire new innovations in the beauty industry.