Sydney Sweeney Gives Up Her ‘Sweats Girl’ Title to Model Her Fave Denim in Sexy New Campaign (Exclusive)

Sydney Sweeney Stars in Debut American Eagle Denim Campaign: Exclusive First Look

Sydney Sweeney has recently made headlines with her debut in the latest American Eagle denim campaign, offering an exclusive first look at her collaboration with the brand. The actress, known for her role in Euphoria, has been a long-time fan of American Eagle jeans and is excited to represent the brand in this new campaign.

Sweeney describes the partnership as a perfect fit, highlighting the comfort and style of the jeans that she loves to wear, even while traveling. In an interview with PEOPLE, she expressed her enthusiasm for the opportunity, stating, “I don’t know why anyone wears anything else.” This sentiment reflects her genuine appreciation for the brand’s denim products.

The campaign, titled “Sydney Sweeney Has Great Jeans,” showcases the actress in various fall-centric denim outfits styled by her personal stylist, Molly Dickson. Sweeney’s relaxed and comfortable style is evident throughout the campaign, as she effortlessly models the pieces in unique and unconventional ways.

Despite her preference for comfort, Sweeney was thrilled to step into the world of denim fashion with American Eagle. She shares her excitement about being chosen as the face of the campaign, emphasising her deep-rooted connection with the brand’s jeans. The campaign captures her authentic style and personality, embodying a sense of effortless coolness.

In addition to showcasing the latest denim styles, the campaign also raises awareness for a cause close to Sweeney’s heart. American Eagle is launching The Sydney Jean, a limited-edition version of the Dreamy Drape jean, featuring a butterfly motif on the back pocket to symbolize domestic violence awareness. Proceeds from the sales of The Sydney Jean will be donated to the Crisis Text Line, a nonprofit providing 24/7 mental health support.

Reflecting on her own back-to-school memories, Sweeney shares a glimpse into her personal style evolution. While she maintains a preference for jeans and a T-shirt or sweatshirt, she incorporates unique accessories to add flair to her outfits. Her laid-back approach to fashion resonates with fans who appreciate her authenticity and individuality.

As the fall collection hits shelves at American Eagle, fans of Sweeney and denim enthusiasts alike can look forward to discovering the latest styles inspired by the actress’s impeccable taste. With her debut campaign setting the tone for a season of stylish comfort, Sydney Sweeney proves that great jeans are more than just a wardrobe staple—they’re a reflection of personal style and expression.