Serena Williams Champions Women’s Health and Empowerment
Tennis icon Serena Williams has always championed empowerment both on and off the court. Beyond her sporting achievements, Williams has recently taken on a new role as a Women’s Health Advisor for Ritual, where she aims to help women prioritise their health and well-being. In a candid interview with PEOPLE, Williams emphasised the importance of women advocating for themselves, both in medical settings and in life in general.
Williams, a 23-time Grand Slam champion, shared her own health challenges, including a pulmonary embolism after giving birth to her first daughter and a recent branchial cyst. These experiences have fuelled her desire to ensure that other women are proactive when it comes to their health. She urges women to listen to their bodies, ask questions, and demand the care and attention they deserve.
The tennis superstar’s journey to becoming a Women’s Health Advisor was influenced by her own struggles to have her medical concerns taken seriously. Reflecting on her postpartum health scare in 2017, Williams highlighted the importance of being assertive and persistent in advocating for one’s health. Her ordeal served as a catalyst for her current role at Ritual, where she hopes to equip women with the knowledge and confidence to prioritise their well-being.
In addition to her professional endeavours, Williams is also passionate about instilling a sense of self-care and body positivity in her daughters, Olympia and Adira. Through open conversations about movement, rest, and body awareness, Williams aims to empower her children to make informed choices about their health from a young age. Her dedication to nurturing self-confidence and resilience in her daughters reflects her commitment to promoting holistic wellness.
The partnership between Serena Williams and Ritual underscores a shared commitment to setting new standards in women’s health. By leveraging Williams’s influence and expertise, Ritual aims to inspire women to take control of their health through informed decision-making and active engagement with their well-being. The collaboration includes a curated selection of “Serena’s Favorites” products and ongoing initiatives to promote women’s health awareness.
Williams emphasises the importance of normalising conversations around women’s health and encouraging individuals to advocate for themselves in all aspects of their healthcare journey. By demystifying common myths and misconceptions about women’s health, she hopes to empower women to make informed choices and confidently navigate their wellness routines. Through her personal endorsement of Ritual’s products, Williams showcases her commitment to endorsing brands that align with her values and beliefs.
As a role model for women across the globe, Serena Williams’s dedication to promoting women’s health and empowerment is both inspiring and impactful. By sharing her own health struggles and advocating for greater awareness and agency for women, Williams continues to leave a lasting legacy beyond the tennis court. Her partnership with Ritual exemplifies her mission to drive positive change in women’s health and well-being, one informed decision at a time.