Heidi Klum’s New $19 Erewhon Smoothie Is a Runway-Ready Blend — and She Strips Down to Her Tiniest Bikini to Prove It

Heidi Klum has recently made waves in the health and wellness scene with the launch of her new smoothie, ‘The Kluminator,’ at Erewhon. The timing of the release is perfect as she gears up for her return to ‘Project Runway’ on July 31. This limited-edition smoothie, priced at $19, is a blend of kiwi, matcha, and coconut, designed to provide energy, immunity, and hydration. A portion of the proceeds from the sales of this vibrant green concoction will go towards benefitting Children’s Hospital Los Angeles, a cause close to Klum’s heart.

The collaboration between Heidi Klum and Erewhon, a popular health-focused food destination in LA, has created quite a buzz among wellness enthusiasts and Klum fans alike. The Kluminator smoothie has quickly gained traction on social media platforms like TikTok and Instagram, with people flocking to try this nutrient-packed drink. Klum expressed her intention for the smoothie to not only be delicious but also functional, citing the benefits of the ingredients – Vitamin C from kiwi, sustained energy from matcha, and healthy fats from coconut.

Aside from its health benefits, ‘The Kluminator’ smoothie is a charitable initiative by Klum, with proceeds contributing to Children’s Hospital Los Angeles. Klum has been actively involved with the nonprofit organisation for several years, making this collaboration more than just a business venture. The supermodel has been actively promoting the smoothie on social media, sharing behind-the-scenes glimpses and personal moments featuring the drink, further generating excitement among her followers.

This partnership with Erewhon marks Klum’s foray into the celebrity-driven trend of creating signature drinks with luxury grocery chains. Previous collaborations by other celebrities like Hailey Bieber, Kourtney Kardashian, and Bella Hadid have seen great success, with each offering a unique blend aimed at promoting wellness. Klum’s contribution stands out for its personal touch, reflecting her dedication to health, fashion, and philanthropy.

As Klum prepares to grace the small screen once again with her return to ‘Project Runway’ after a hiatus in 2018, fans can expect her signature charisma and energy to light up the show. Joined by familiar faces like Nina Garcia and Christian Siriano, alongside new addition Law Roach, the upcoming season promises a blend of legacy and fresh perspectives. Klum’s passion for fashion and nurturing emerging talent within the industry shines through as she looks forward to showcasing the creativity of aspiring designers on the show.

The two-episode premiere of ‘Project Runway’ is set to air on Freeform, Hulu, and Disney+ on July 31, followed by weekly episodes. Klum’s resurgence on the fashion competition series brings a sense of nostalgia for long-time fans while ushering in a new chapter characterised by diverse voices and innovative designs. The anticipation surrounding her return and the launch of ‘The Kluminator’ smoothie have created a buzz within both the fashion and wellness communities, solidifying Klum’s status as a multi-faceted icon.

In conclusion, Heidi Klum’s collaboration with Erewhon to introduce ‘The Kluminator’ smoothie highlights her commitment to health, charity, and creativity. Positioned as a runway-ready blend, the smoothie not only caters to wellness enthusiasts but also supports a worthy cause. As Klum prepares to grace screens once again with ‘Project Runway,’ her latest venture serves as a testament to her versatile talents and enduring influence in both the fashion and wellness industries.