Justin Bieber has made headlines after parting ways with his former manager, Scooter Braun, a decision he reportedly had wanted to make for quite some time. According to a source cited in Rolling Stone, the Grammy-winning singer, aged 31, now feels “fully free” creatively following the split. The source further revealed that Bieber had been yearning for this independence for an extended period, and now, with his latest album ‘Swag’ released on July 11, he can finally express himself authentically to his fans and the world.
The release of ‘Swag’ marks Bieber’s first album release in four years and signifies a new chapter in his career where he can explore his creativity without external pressures. The source mentioned in the Rolling Stone article indicated that the artist was able to create his best body of music yet, free from the stress of producing the perfect single or album. This newfound freedom allowed Bieber to delve into a more honest and vulnerable side of his music, showcasing a pure and authentic version of himself musically, unlike any seen before.
Having worked together for over 15 years, Bieber and Braun ended their professional relationship in 2023. Despite this, Braun publicly showed his support for Bieber’s latest musical endeavour, ‘Swag,’ praising the album’s authenticity and rawness on his Instagram Stories. Braun highlighted the deep level of personal growth he has witnessed in Bieber over the years, commending the singer for pouring his soul into the project. He emphasised the album’s genuineness and expressed pride in Bieber’s musical evolution, celebrating his artistic autonomy.
The newfound creative freedom that Bieber now enjoys comes after resolving a financial dispute with Braun, where Bieber agreed to pay $26 million owed to Braun as part of an advance he received from AEG Presents for his cancelled 2022 Justice tour. Sources confirmed to PEOPLE that an additional $5.5 million will be paid by Bieber to cover half of $11 million in outstanding commissions owed to Braun. This settlement marked a significant milestone in their professional relationship, allowing Bieber to move forward with both financial and creative clarity.
With ‘Swag’ being hailed as a pivotal moment in Justin Bieber’s career, fans and industry insiders eagerly anticipate the artist’s future projects and artistic direction. Braun’s public support for Bieber’s latest album underscores the mutual respect and admiration shared between the two, despite their business separation. As Bieber continues to evolve and explore new musical territories, the world watches with anticipation to see how his creative journey unfolds and what musical gems he will gift his audience with next.
In conclusion, Justin Bieber’s decision to part ways with Scooter Braun has not only granted him creative liberation but has also paved the way for a new era in his musical career. With ‘Swag’ serving as a testament to his growth as an artist, Bieber’s dedication to authenticity and vulnerability shines through, marking a significant milestone in his artistic journey. As the music world eagerly awaits his future endeavours, one thing remains certain – Justin Bieber is set to continue captivating audiences worldwide with his genuine and heartfelt music.