After retiring from the Dallas Cowboys Cheerleaders (DCC) at the end of the 2024–25 season, Armani Latimer has been keeping herself busy exploring new opportunities and making a difference in the world. The fifth-year veteran cheerleader made headlines during season 2 of Netflix’s “America’s Sweethearts: Dallas Cowboys Cheerleaders” as she bravely shared her journey with hereditary alopecia, an autoimmune disease that causes hair loss. Latimer used her platform to raise awareness and advocate for her teammates while serving as a mentor and first leader on the squad.
A native of Anderson, S.C., Latimer started dancing at a young age and went on to join the Dallas Cowboys Cheerleaders after graduating from the University of South Carolina with a degree in criminology and criminal justice. Throughout her five seasons with the DCC, Latimer not only excelled on the field but also managed a demanding role as a billing director at a law firm while studying for the LSAT. Her dedication and leadership were evident as she rose to the position of first group leader within the squad.
In a heartfelt moment captured on the show, Latimer expressed her decision to retire from the DCC to director Kelli Finglass and head choreographer Judy Trammell. She cited a desire for a new chapter in her life, signaling a bittersweet end to her time as a cheerleader. However, Latimer’s impact extended beyond her retirement, as she played a pivotal role in advocating for fair compensation for the squad, leading to a significant 400% salary increase for her fellow cheerleaders.
Despite stepping away from the DCC, Latimer remains active in her advocacy work and personal pursuits. In June 2025, she participated as a speaker at the 40th annual National Alopecia Areata Foundation conference in Chicago, continuing her efforts to raise awareness about the condition. Additionally, Latimer has expressed her plans to attend law school while remaining open to new opportunities that come her way.
As she looks forward to more quality time with friends and family, Latimer is also keen on exploring personal interests that were previously limited by her DCC commitments. Attending concerts and spending time with loved ones rank high on her list of priorities, offering her a well-deserved break from the demanding schedule of a professional cheerleader. Despite her busy agenda, Latimer found time to join her former squad for special performances and promotional events, showcasing her enduring bond with the DCC family.
While Latimer may have hung up her boots as a Dallas Cowboys Cheerleader, her impact within the organisation and the broader community continues to resonate. Through her advocacy, leadership, and unwavering spirit, Latimer has left a lasting legacy that serves as an inspiration to fellow cheerleaders and fans alike. As she embarks on new adventures and embraces fresh opportunities, Armani Latimer’s journey post-retirement is a testament to her resilience, passion, and commitment to making a difference in the world.