The beauty industry is always buzzing with excitement, with new products launching every month to keep us feeling fresh and fabulous. In July 2025, some exciting beauty launches have hit the shelves, promising to elevate our skincare and makeup routines to the next level. From body care collections to hair serums and innovative skincare solutions, there’s something for everyone looking to enhance their beauty regimen. Let’s take a closer look at some of the most anticipated beauty launches of July 2025.
:max_bytes(150000):strip_icc():format(jpeg)/beauty-launches-062525-c40a5cc1e2694723a3947f5cbc8f3318.jpg)
e.l.f. Cosmetics never fails to impress with its cutting-edge products, and this month is no exception. The brand has introduced a new tool called “color e.l.f.nalysis” in collaboration with Pinterest. This tool takes the guesswork out of color analysis by analysing your skin tone and recommending the ideal palette for you. It’s a game-changer for those looking to find the perfect shades for their complexion effortlessly.
OLLY, known for its popular vitamins and supplements, has expanded into the body care arena with its Mood + Skin collection. This collection features vitamin-enriched body washes, scrubs, and serums in refreshing scents that will uplift your mood. With everything priced at just $13, OLLY makes luxury body care accessible to all.
Tree Hut, an award-winning body care brand, has launched a new skincare-forward line called Bdy. One standout product from this collection is the Overnight Body Serum, a hydrating and indulgent formula packed with hyaluronic acid to nourish your skin while you sleep. It’s a must-have for anyone looking to pamper their skin with luxurious ingredients.
Polite Society, founded by makeup trailblazers Jerrod Blandino and Jeremy Johnson, continues to push boundaries with its latest offering, the Highlight Society powder highlighter. Formulated with mirror-like pigments, this highlighter will give your skin a lit-from-within glow that’s sure to turn heads wherever you go.
Aveda, a pioneer in plant-powered hair care, has launched the Miraculous Oil, a heat-protecting oil that nourishes and strengthens your hair while reducing frizz. Enriched with omega fatty acids and botanical oils, this oil will leave your hair looking shiny and smooth, with a signature Aveda scent that’s simply divine.
Gente, founded by Brazilian model Marianne Fonseca, is all about promoting lymphatic drainage for healthy and toned skin. The Lymphatic Drainage Oil Set is a luxurious duo of oils that can be used on both face and body to promote circulation and impart a radiant glow. It’s like a spa treatment in a bottle.
Deborah Pagani, known for her exquisite jewelry designs, has ventured into the world of hair care with The Essential Nectar serum. This luxurious hair serum is formulated with guava, hyaluronic acid, and squalane to hydrate and repair your hair, leaving it looking and feeling silky smooth. With a captivating scent, this serum is a true indulgence for your locks.
Circē, a new skincare brand, aims to simplify skincare routines with its highly-effective products, including the SupraTonic C serum. Designed for both day and night use, this vitamin C serum helps to brighten and rejuvenate your skin while targeting visible signs of aging. It’s a skincare essential for anyone looking to achieve a radiant complexion.
Trinny London, known for its innovative makeup products, has expanded into skincare with the Take Back Time Skin Vitality Elixir. This revitalizing elixir targets hydration, elasticity, and luminosity to bring dull skin back to life. Apply it twice a day for a radiant and youthful complexion that glows from within.
Hydrafacial, a popular non-invasive skincare treatment, has introduced the HydraFillic with Pep9 Booster serum to enhance the results of their signature facials. Packed with powerful peptides, this booster serum targets fine lines, firmness, and hydration, leaving your skin looking rejuvenated and glowing. It’s a must-try for anyone looking to elevate their skincare routine.
In conclusion, the beauty launches of July 2025 offer a diverse range of products to cater to every beauty need. From skincare solutions to hair care essentials, these new releases are sure to delight beauty enthusiasts looking to elevate their self-care routines. With innovative ingredients and cutting-edge formulas, these beauty launches are set to make a splash in the ever-evolving world of beauty and skincare. Stay tuned for more exciting releases in the beauty industry as brands continue to push boundaries and innovate to meet the needs of consumers worldwide.