In an exciting commercial release, Tracee Ellis Ross reunites with her former ‘Girlfriends’ co-stars, Jill Marie Jones, Persia White, and Golden Brooks, for PATTERN Beauty’s inaugural commercial. The highly anticipated commercial marks a significant reunion nearly 25 years after the show’s initial premiere in 2000. Ross takes on the role of the “chief curltender” in the commercial, where she showcases PATTERN Beauty’s diverse range of hair products by serving them as cocktails to patrons in a bar setting.
The commercial features a variety of guests seeking hair transformations using PATTERN’s haircare products, with each guest ordering a unique ‘curl cocktail’. From Sports Illustrated model and actress Drew Dorsey’s transformation with PATTERN’s Strong Hold Gel and Styling Creme to actress Miatta Lebile’s use of Leave-In Conditioner and Curl Gel for a chic half-up, half-down style, the commercial highlights the versatility and effectiveness of PATTERN’s offerings in catering to different hair textures and styles.
Television personality Dexter Mayfield also makes an appearance in the commercial, opting for the PATTERN Curl Mousse to redefine his curls. The playful and engaging narrative unfolds as Ross’s ‘Girlfriends’ co-stars enter the bar seeking their own hair cocktails, leading to a humorous moment where Brooks stumbles over her curls prompting a quick fix from Ross using PATTERN’s 3-in-1 Interchangeable Curling Iron.
The heartwarming reunion culminates with the entire ‘Girlfriends’ cast coming together at the end of the commercial, showcasing their revitalized and luscious hair styled with PATTERN Beauty products. The commercial not only celebrates the beauty of diverse hair textures but also emphasises the joy of shared hair moments and styling rituals within the community.
Ross, who is the Co-CEO and founder of PATTERN Beauty, expressed her enthusiasm for the commercial’s concept of ‘hair cocktailing’, a practice prevalent in their community where different hair products are layered to create a personalized formula tailored to individual hair needs. She highlights the importance of product versatility and compatibility, encouraging users to experiment and find the best mix for their unique hair textures.
PATTERN Beauty, launched by Ross in 2019, has become a popular choice for those seeking inclusive and effective haircare solutions. With its expansion to the United Kingdom in 2022 and availability in major retailers like Ulta and Sephora, PATTERN Beauty continues to make waves in the beauty industry by championing diversity and empowerment through its product offerings.
The commercial not only showcases the transformative power of PATTERN Beauty products but also underlines the significance of representation and inclusivity in the beauty industry. By bringing together the iconic ‘Girlfriends’ cast in a celebration of natural hair and diverse beauty, PATTERN Beauty’s first commercial stands as a testament to the brand’s commitment to authenticity and empowerment in haircare.
Overall, the commercial release featuring Tracee Ellis Ross and her ‘Girlfriends’ co-stars for PATTERN Beauty is a heartwarming and empowering ode to diversity and shared beauty moments, resonating with audiences and beauty enthusiasts alike.