Lil Dicky Remixes the ’90s for Xfinity’s Latest Campaign with a New Take on ‘Boom Boom Boom’ (Exclusive)

Lil Dicky, the renowned rapper, has recently teamed up with Xfinity for an exclusive remix of the ‘90s hit song ‘Boom Boom Boom’ for their latest advertising campaign. The collaboration between Lil Dicky and Xfinity, a communications company founded in Philadelphia back in 1963, has brought a fresh twist to the Outhere Brothers’ classic tune as part of the WiFi Is Booming campaign. This partnership may come as a surprise to some, but with both Lil Dicky and Xfinity hailing from Philadelphia, the connection is more natural than expected.

In an exclusive interview with PEOPLE, Lil Dicky, also known as Dave Burd, shared his thoughts on the collaboration. Reflecting on the brand’s idea to remix the song after seeing one of his online posts, he mentioned, “It’s rare that I happen to like a brand’s idea, but I did in this case.” Growing up in Philly, the rapper acknowledged the omnipresence of Xfinity in his life, especially when it came to watching sports. This personal connection made the collaboration even more meaningful for Lil Dicky.

For the music video accompanying the remix, Lil Dicky worked closely with director Phillip R Lopez to create a visually captivating experience. Drawing inspiration from the tech world and old-school MTV vibes, the video showcases an imaginative journey through the internet on Xfinity’s high-speed WiFi. Lil Dicky’s input on the video’s creative direction, including opting to stay grounded instead of dangling from the ceiling, added a personal touch to the project.

The choice to remix ‘Boom Boom Boom’, a song that originally hit the charts in the mid-’90s, allowed Lil Dicky to tap into the nostalgia of that era. Watching videos from that time period, such as MTV’s The Grind, inspired his creative process and influenced the remix’s overall vibe. Since concluding his hit show Dave in 2023, Lil Dicky has dedicated his time to creating music, expressing his joy in being able to focus solely on his musical endeavors.

In addition to his musical pursuits, Lil Dicky also shared some insider knowledge for anyone visiting Philadelphia – his top cheesesteak recommendations. From popular spots like Steve’s and Dalessandro’s to the classic rivalry between Geno’s and Pat’s, the rapper offered valuable insights into where to find the best Philly cheesesteak experience. With his infectious enthusiasm for music and his hometown, Lil Dicky continues to make waves in the music industry while staying true to his roots.

The collaboration between Lil Dicky and Xfinity has not only brought a fresh perspective to a ‘90s classic but also highlighted the seamless connection between the rapper and his hometown. Through this innovative partnership, both artists have created a unique blend of music and technology, resonating with audiences far and wide. As Lil Dicky continues to focus on his music career post-Dave, fans can expect more exciting projects from the talented artist in the near future.