Meghan Markle’s As Ever Summer Drop Includes a New Jam and Her First-Ever Alcohol Product

Meghan Markle Launches Exciting Summer Products Including Wine and Jam

Meghan Markle has recently unveiled the latest collection from her brand, As Ever, with a mix of returning favourites and exciting new additions. The Duchess of Sussex’s lifestyle brand restocked its inventory on June 20 following the rapid sell-out of its debut collection of food products on April 2. Among the new offerings is As Ever’s first alcoholic product – a rosé wine that is set to be available starting July 1. The bespoke blend promises soft notes of stone fruit, gentle minerality, and a lasting finish, perfect for summer entertaining.

In addition to the rosé wine, the summer drop includes two new items available for immediate purchase: an apricot spread and orange blossom honey. The apricot spread, priced at $9 or $14 in keepsake packaging, is described as balancing a delicate sweetness with a gentle brightness, ideal for pairing with various foods. The orange blossom honey, priced at $28, offers a beautiful golden hue with delicate floral notes and subtle citrus undertones.

Fans of Meghan’s brand can also find previously launched products such as herbal teas, crepe baking mix, shortbread cookie mix, and edible flower sprinkles in the restocked inventory. The Duchess announced the restock through an Instagram post on June 16, promising both returning favourites and new surprises for customers to enjoy. Subscribers also received an email newsletter detailing the upcoming products.

Meghan Markle made headlines in February by rebranding her lifestyle venture from American Riviera Orchard to As Ever to expand the range of products offered. The brand’s debut collection sold out within an hour of its release on April 2, with items like the Limited-Edition Wildflower Honey with Honeycomb selling out in less than five minutes. Despite the initial success, Meghan expressed the need to pause and stabilize before replenishing stock to meet high demand.

In an exclusive interview, the Duchess addressed the challenges she faced, including the scrutiny over changing her brand’s name. Meghan acknowledged the learning curve of entrepreneurship, expressing gratitude for the support and understanding she received from her customers. As Ever’s next product drop was eagerly anticipated, with Meghan counting down to the launch on June 17 through social media posts.

Meghan’s dedication to her brand and the positive response from customers demonstrate the success of her venture in the competitive lifestyle market. As Ever continues to captivate audiences with its unique offerings, and fans eagerly await the release of new products and surprises from the Duchess of Sussex. Stay tuned for more updates on Meghan Markle’s flourishing brand and its impact on the industry.