Meghan Markle recently had reason to celebrate as her brand, As Ever, launched its ‘Summer Drop’. The Duchess of Sussex, known for her impeccable style and taste, had been eagerly awaiting this moment along with her loyal followers. On Monday, June 16, Meghan thrilled fans by announcing the brand’s restock and teasing them with promises of “delicious surprises” in store. The excitement finally reached its peak on Friday, June 20, as the new collection was unveiled to the public.
:max_bytes(150000):strip_icc():format(jpeg)/meghan-duchess-sussex-062025-4-29814d955ad64efc9d24afb8dca2c266.jpg)
In anticipation of the launch, Meghan shared a stunning photo on Instagram that captured her joy and anticipation. The photo featured Meghan swinging on a picturesque swing outdoors, radiating with happiness. The accompanying caption on As Ever’s Instagram read, “No more sleeps!”, indicating the end of the countdown to the eagerly awaited release. Meghan further shared the same photo on her Instagram Stories, adding a countdown timer that revealed the products would be available in just under eight hours.
The build-up to the ‘Summer Drop’ began earlier in the month when Meghan first hinted at the new collection. In a post on June 16, she expressed her excitement, stating, “So much love has gone into this…and I can’t wait to share it with you this Friday, June 20th!” The post featured a mouth-watering image of pancakes topped with raspberries and honey, setting the tone for the sweet surprises that awaited customers. As the clock ticked down to the release, anticipation and excitement continued to grow among Meghan’s dedicated followers.
As Ever had previously teased fans with hints of what was to come, showcasing a variety of fresh products on June 3. From bowls of berries to jars of jam, each post stirred up more excitement for the impending release. Meghan’s personal touch was evident in the attention to detail and thoughtfulness that went into curating the new items. Fans eagerly awaited the opportunity to get their hands on these exclusive pieces that bore Meghan’s signature style.
In a recent episode of her Lemonada Media podcast, ‘Confessions of a Female Founder’, Meghan opened up about the challenges of keeping up with the overwhelming demand for her products. The initial release of As Ever’s items had sold out in just 45 minutes, leading Meghan to reflect on the future of her brand. She deliberated on the decision to temporarily halt sales in order to ensure stability and meet the expectations of her customers. This strategic pause demonstrated Meghan’s commitment to delivering high-quality products and maintaining the integrity of her brand.
The success of As Ever’s previous drops and the enthusiastic response from customers highlighted Meghan’s entrepreneurial spirit and creative vision. By infusing her personal style and values into the brand, Meghan has established a unique connection with her audience. The ‘Summer Drop’ served as a testament to Meghan’s dedication to her craft and her ability to create meaningful experiences through her products. As fans eagerly snapped up the latest collection, it was evident that Meghan’s influence and impact extended far beyond the realms of fashion.
As Meghan continues to inspire and engage with her audience through As Ever, the future looks bright for the brand and its loyal followers. With each new release, Meghan reaffirms her position as a savvy businesswoman and a trendsetter in the world of fashion. The ‘Summer Drop’ was just the beginning of what promises to be a series of exciting ventures for Meghan and her brand, leaving fans eagerly awaiting what surprises she has in store next.