Ozzy Osbourne Generates Buzz by Selling His DNA on Liquid Death Cans for $450
Rock legend Ozzy Osbourne has found a new way to connect with his fans by offering a unique and rather bizarre opportunity to own a piece of him – his DNA. Partnering with Liquid Death, a popular beverage brand, Osbourne has put up for sale a limited edition of iced tea cans that he personally consumed and crushed. Priced at $450 each, the exclusive “Infinitely Recyclable Ozzy” cans quickly sold out, with just 10 units made available to the public.
In a promotional ad that debuted on June 17, viewers were taken through the process of collecting traces of Osbourne’s DNA from the cans, with each one bearing his signature. The ad cheekily suggests that in the future, when technology allows, buyers may be able to clone the music icon to enjoy his presence for centuries to come. The tongue-in-cheek campaign leaves room for imagination as to what adventures a duplicate Ozzy Osbourne could undertake – from mowing lawns to performing at children’s parties.
While the fine print on the cans makes it clear that there are no guarantees on DNA integrity or cloning results, Osbourne himself is all for the idea. The 76-year-old musician boldly proclaims in the ad, “Clone me, you bastards,” embracing the quirky concept with his trademark eccentricity. This collaboration with Liquid Death follows Osbourne’s previous partnership with the brand for their electrolyte drink mix, Death Dust, last year, showcasing his ongoing commitment to connecting with fans in unconventional ways.
As fans ponder the possibilities that come with owning a can containing Osbourne’s DNA, the iconic musician has his sights set on an upcoming milestone – Black Sabbath’s farewell show in Birmingham on July 5. The event, titled “Back to the Beginning,” will not only mark the legendary band’s final performance but also serve as a charitable endeavour, with proceeds benefiting Cure Parkinson’s, Birmingham Children’s Hospital, and Acorn Children’s Hospice.
Diagnosed with Parkinson’s Disease in 2003, which has impacted his mobility, Osbourne remains determined to give his all at the farewell show. Despite facing health challenges in recent years, he is committed to delivering a memorable performance for his fans. With the support of his trainer, Osbourne is pushing himself to the limit in preparation for the event, showcasing his resilience and dedication to his craft.
Reflecting on his journey and the hurdles he has overcome, Osbourne’s upcoming show promises to be a poignant moment in rock history. As he takes to the stage, perhaps for the last time in his illustrious career, fans can expect a performance that celebrates his enduring legacy and the indelible mark he has left on the music world. With his larger-than-life persona and unmistakable presence, Ozzy Osbourne continues to captivate audiences, proving that his music and spirit are truly timeless.