Chace Crawford’s New Fashion Venture Sparks Nostalgia for Gossip Girl Era
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Chace Crawford, known for his role in Gossip Girl, recently stepped into the fashion industry with the launch of his brand, American Dream Clubhouse. In an exclusive interview with PEOPLE, Crawford shared how his new venture brought back memories of his time on the popular teen drama series.
The 39-year-old actor revealed that the idea for his fashion line had been brewing since 2023, following the conclusion of filming for The Boys season 4. Crawford felt the need to explore something beyond the entertainment industry and use his creativity to design clothing that resonated with his active lifestyle.
Describing the concept behind American Dream Clubhouse, Crawford emphasised that the line is all about being “made to move.” He wanted to offer versatile pieces that catered to people on the go, combining functionality with style effortlessly.
As someone who has spent two decades in the unpredictable world of acting, Crawford acknowledged that launching a fashion brand presented a new set of challenges and excitement. His experience in handling rejection and uncertainties in the entertainment field equipped him with the resilience needed to navigate the business world.
Throughout his journey of establishing American Dream Clubhouse, Crawford found unwavering support from his long-time friends, Miles Teller and Keleigh Sperry. These friendships, cultivated since their early days in the industry, provided him with a strong support system and a sense of camaraderie amidst the competitive nature of show business.
Reflecting on his time on Gossip Girl, a series known for its high fashion aesthetics, Crawford shared how his character’s wardrobe influenced his personal style evolution. He expressed gratitude towards the show’s costume designer, Eric Damon, for shaping his fashion sensibilities and instilling an appreciation for classic and timeless looks.
Despite the glamorous on-screen attire of his Gossip Girl character, Crawford confessed that his personal style leans towards a more laid-back and comfortable approach. He highlighted the ethos behind American Dream Clubhouse, aiming to bridge the gap between accessible and aspirational fashion for men across the country.
In envisioning how his Gossip Girl character, Nate, would resonate with his new fashion line, Crawford hinted that pieces like coastal polos and versatile hoodies would align well with Nate’s sophisticated yet casual style. He aspired to create clothing that seamlessly transitioned from city settings to outdoor adventures, catering to various lifestyles.
Chace Crawford’s foray into the fashion industry not only symbolises a new chapter in his career but also serves as a homage to his roots in the entertainment world. With American Dream Clubhouse, Crawford seeks to encapsulate the essence of an active and stylish lifestyle, inspired by his own experiences and influences.
In an industry where reinvention is key, Crawford’s transition from a teen heartthrob on screen to a fashion entrepreneur off-screen exemplifies versatility and creativity. As his fashion brand gains momentum, it’s evident that Crawford’s passion for design and his dedication to authenticity continue to shape his evolving narrative in the realms of entertainment and fashion.