Meghan Markle, now famously known as the Duchess of Sussex, recently revealed an intriguing aspect of her time as a working royal – her use of clothing to convey powerful messages. In a podcast appearance on The Jamie Kern Lima Show on April 28, Meghan shared her insights into how she harnessed the potential of her fashion choices to support causes close to her heart, even when she was not actively engaged in speaking engagements.
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The Duchess acknowledged the impact she had on the fashion industry, notably mentioning the phenomenon dubbed the “Meghan Effect.” This term refers to the surge in sales that certain items experience after being worn by her. Meghan expressed her deliberate decision to champion smaller brands, especially those with strong ethical values and female founders. She emphasised the satisfaction she felt in uplifting such brands through her sartorial choices.
During the podcast conversation, Meghan highlighted the prime opportunity fashion offered her to make a difference and amplify important messages, particularly at times when verbal communication was not an option. By strategically selecting outfits from brands aligned with her beliefs, Meghan effectively used her public appearances as a platform to showcase and support causes she deeply cared about.
The Duchess shared anecdotes of specific instances where her clothing choices made a significant impact. For instance, the Valencia Key gold bracelet she wore at the 2025 Invictus Games saw an astonishing 11,000% increase in sales, with the item completely selling out. Another notable mention was her advocacy for Outland Denim black skinny jeans during a trip to Australia in 2018, as the brand employs human trafficking survivors and upholds environmentally friendly practices.
Meghan Markle’s strategic approach to fashion extended beyond mere style statements; it became a vehicle for her to contribute positively to society. By consciously aligning herself with brands and initiatives that resonated with her values, Meghan not only raised awareness but also actively supported noble causes through her public appearances.
The Duchess’s commitment to using her platform for social good was evident in her choice of attire and the subsequent impact on the brands she endorsed. Her advocacy for ethical fashion practices and support for underrepresented causes showcased a thoughtful and purposeful approach to leveraging her influence for meaningful change.
Meghan’s revelation sheds light on the multifaceted nature of her role as a public figure, showcasing how even seemingly trivial aspects like fashion choices can carry significant weight in creating awareness and driving positive change. Her conscious effort to use clothing as a medium for advocacy serves as a testament to her dedication to making a difference, both as a royal and as a compassionate global citizen.
As we reflect on Meghan Markle’s unique approach to leveraging her influence through fashion, her story serves as a reminder of the power each individual holds to effect change, no matter how big or small. In a world where actions often speak louder than words, Meghan’s legacy will continue to inspire others to use their platforms for good and to advocate for causes that truly matter.