Cinnabon and Carvel Set to Open First-Ever Concept Shop — and We Tried the New Signature Items

Cinnabon and Carvel, two iconic dessert brands, are joining forces to create an exciting new venture called Cinnabon Swirl. This collaboration marks the first-ever concept shop for both brands and promises to deliver innovative and delicious treats to eager customers. The parent company, ToGo Foods, which also owns Auntie Anne’s, Carvel, Cinnabon, and Jamba, made the announcement earlier this month, much to the delight of dessert enthusiasts everywhere.

The new Cinnabon Swirl shop will offer a range of delectable treats that combine the best of both brands. From Cinnabon Swirl Sundaes, featuring chopped bits of cinnamon roll center swirls with Carvel vanilla soft serve and a caramel drizzle, to Ice Cream Sandwiches made with Carvel soft serve between two freshly baked chocolate chip cookies, there is something to satisfy every sweet tooth. However, the star of the show is undoubtedly the Bonini – a unique creation that sees a Carvel vanilla soft serve Cinnabon Classic Roll sliced in half with a layer of Carvel vanilla soft serve in the middle, all pressed together to create a warm and irresistible dessert.

At a recent tasting event in New York, attendees had the opportunity to sample the new Cinnabon Swirl offerings, and the verdict was unanimous – these treats are not only delicious but also bring a nostalgic charm that resonates with fans of both brands. The Ice Cream Sandwich, enhanced with a layer of caramel sauce and crunchy toppings, proved to be a standout, evoking childhood memories of beloved cereals like Cinnamon Toast Crunch. However, it was the Bonini that stole the spotlight, with guests eagerly participating in the process of making their own ooey-gooey sandwiches.

In addition to the mouth-watering menu offerings, Cinnabon Swirl will also introduce Swirl Rewards, a loyalty program that will provide members with access to exclusive offers, new flavor announcements, and more. As an added incentive, all Swirl Rewards members will receive a free Center of the Roll with any purchase when they sign up. With the first Cinnabon Swirl location set to open in Hillsboro, Oregon, in May, ToGo Foods has ambitious plans to launch a minimum of 30 locations nationwide, catering to dessert aficionados across the country.

The collaboration between Cinnabon and Carvel represents a fusion of two beloved brands, each bringing its signature flavours and innovations to create a truly unique dessert experience. By combining the indulgent sweetness of Cinnabon with the creamy goodness of Carvel, Cinnabon Swirl is set to delight customers with its delicious offerings and nostalgic charm. With the promise of more locations opening soon, dessert lovers have much to look forward to as they embark on a sweet journey through the delectable world of Cinnabon Swirl.