Meghan Markle and Prince Harry have recently made a noteworthy change within their staff ahead of the launch of their new show and brand. The Duke and Duchess of Sussex have appointed Meredith Maines as their first chief communications officer, as reported by Axios on February 28. Maines brings a wealth of experience to the role, having previously worked at Google, Hulu, and as a talent manager for American Idol. She expressed her enthusiasm for working with the royal couple and overseeing all communications for their various ventures, including their business portfolio and non-profit work.
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In addition to Maines, Meghan and Harry have also brought Shahed Fakhari Larson on board as their external strategic communications advisor, to support their tech and business projects. These new hires come at an opportune time, as the couple gears up for the premiere of their upcoming Netflix show, “With Love, Meghan,” scheduled to debut on March 4. Furthermore, Meghan’s lifestyle brand, As Ever, is poised for launch in the near future, adding to the buzz surrounding the pair’s venture into the entertainment industry.
The appointment of Maines follows the tenure of Ashley Hansen, who previously held the position of Global Press Secretary and Head of Communications for the Sussexes. In a move to pursue her entrepreneurial ambitions, Hansen established her own communications firm, Three Gate Strategies, based in Los Angeles. Despite her transition, Hansen reiterated her commitment to supporting Meghan and Harry, providing strategic guidance to their international communications team and managing their public relations for various creative projects.
Last year marked a period of significant expansion within the Sussexes’ communications team, with the recruitment of Kyle Boulia and Charlie Gipson as senior-level executives based in London and Los Angeles, respectively. These strategic appointments demonstrate Meghan and Harry’s commitment to establishing a robust and versatile communications infrastructure to support their growing ventures and philanthropic activities.
As the Duke and Duchess of Sussex continue to innovate and diversify their professional portfolio, the addition of Maines and Larson underscores their dedication to effective communication and storytelling. The upcoming debut of “With Love, Meghan” and the launch of As Ever are poised to offer audiences a glimpse into the couple’s creative vision and entrepreneurial pursuits. The strategic reshuffling of their communications team positions Meghan and Harry for further success as they navigate the evolving landscape of entertainment and business.
In an industry where effective communication is paramount, Meghan and Harry’s strategic staffing decisions reflect a proactive approach to amplifying their brand and mission. By enlisting experienced professionals like Maines and Larson, the royal couple is poised to leverage their platforms for positive impact and meaningful storytelling. The intersection of entertainment, entrepreneurship, and philanthropy within their initiatives heralds a new chapter for Meghan and Harry, one that promises to resonate with audiences worldwide.