Meghan Markle, the Duchess of Sussex, has been making waves on social media after launching her personal Instagram account earlier this year. In just seven weeks since its debut, Meghan’s account @meghan has reached a significant milestone, garnering a following of two million followers. The Duchess kicked off her Instagram presence on January 1 with a video of herself at the beach, writing “2025” in the sand, filmed by her husband, Prince Harry. Since then, Meghan has been using her platform to share a mix of personal and professional updates with her growing fan base.
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Meghan’s Instagram following saw a boost after she announced a significant change in her branding. On February 18, she shared a selfie-style video, filmed in a sunny garden with a cameo by Prince Harry, revealing that her lifestyle brand, initially known as American Riviera Orchard, was rebranded as As Ever. The Duchess explained that the name change was prompted by her partnership with Netflix, not only for her upcoming show ‘With Love, Meghan’ premiering on March 4 but also for her business. This rebrand marks a new chapter for Meghan, who previously ran the lifestyle blog, The Tig, from 2014 to 2017.
As Ever symbolizes continuity and a homage to Meghan’s past ventures. She expressed her excitement to engage with her followers in a more personal way, showcasing her passion for cooking, crafting, and gardening – interests she had been unable to share widely in recent years. Meghan also hinted at the inclusion of various products in her brand beyond fruit preserves, playfully referencing her love for jam. The rebranding announcement was accompanied by the launch of the As Ever website, featuring a picturesque image of Meghan with her daughter, Princess Lilibet.
In addition to her personal Instagram account, Meghan introduced a new account, @aseverofficial, in collaboration with her brand. The platform offers followers a sneak peek into As Ever, with an invite for what’s to come in Spring 2025. The account, established in 2025, emphasizes Meghan’s personal touch and commitment to her new venture. Notably, both Meghan’s personal account and the As Ever profile currently only follow each other, hinting at a closely curated social media strategy tailored to engage with her audience effectively.
Meghan’s foray into the digital world aligns with her efforts to connect with supporters and share her interests and projects in a more intimate manner. Her approach to storytelling, coupled with her brand evolution, reflects a deliberate branding strategy aimed at engaging her audience authentically. Through her digital platforms, Meghan continues to offer glimpses into her life, sharing moments with her family and insights into her creative pursuits. This strategic move not only expands her reach but also allows her to engage directly with her followers, fostering a sense of community and connection.
In conclusion, Meghan Markle’s Instagram milestone exemplifies her ability to leverage social media to amplify her voice and cultivate a loyal following. As she embarks on this new chapter with As Ever, Meghan’s digital presence serves as a testament to her evolution as a public figure and entrepreneur. With each post, she invites her audience to join her on this journey, offering a behind-the-scenes look into her world and creating a platform for meaningful interactions with her supporters.