Meghan Markle’s As Ever Logo Was ‘Intentionally Designed’ with Tribute to Prince Harry

Meghan Markle’s New Brand Logo Pays Tribute to Prince Harry

The Duchess of Sussex, Meghan Markle, recently unveiled her new lifestyle brand, “As Ever,” with a logo that holds a special meaning honoring her husband, Prince Harry. The logo, which features a palm tree symbolizing their California home and two hummingbirds, believed to be Prince Harry’s favorites, was designed with care and intention to create a unique and personal emblem.

After sharing the name change of her company from American Riviera Orchard to As Ever in an Instagram video on February 18, Meghan showcased the logo on the brand’s website, along with a photo of herself and their daughter Princess Lilibet. Observers were quick to note similarities between the As Ever logo and the coat of arms of Porreres, a village in Mallorca, which also features a palm tree flanked by two birds.

A source close to Meghan revealed that comprehensive searches of registered trademarks were conducted during the design process. The choice to incorporate hummingbirds in the logo holds a deeper significance, as Prince Harry had previously written about the importance of hummingbirds in his 2023 memoir, highlighting their symbolism in various cultures.

Meghan also shared a touching anecdote about how two palm trees on their Montecito property captured Prince Harry’s attention during a house tour, symbolizing their connection. Their son, Archie, even greets the trees daily, referring to them as “Mumma” and “Papa,” showcasing the family’s bond with their surroundings.

The As Ever logo, featured on the brand’s Instagram account, showcases a profile icon in tan and cream colours under the handle @aseverofficial. Despite sharing a name with a New York City-based clothing store, the brand’s owner clarified that they are not affiliated with Meghan’s venture.

In her announcement video, Meghan explained the evolution of the brand’s name and concept, emphasizing the meaning behind “As Ever,” signifying continuity and a return to her passion for cooking, crafting, and gardening. The brand’s rebranding aligns with the upcoming premiere of her lifestyle show, “With Love, Meghan,” in partnership with Netflix.

Fans of the royal couple and followers of Meghan’s journey since her days with The Tig have eagerly awaited her return to sharing her love for lifestyle content. As the brand continues to roll out its offerings, Meghan expressed her joy in being able to reconnect with her audience through her new venture, As Ever.

The launch of “As Ever” not only marks a new chapter in Meghan Markle’s entrepreneurial journey but also showcases a heartfelt tribute to her husband, Prince Harry, in a logo rich with personal meaning and symbolism.

This story beautifully encapsulates Meghan’s journey in establishing her brand, reflecting her passion and creativity while paying a heartfelt tribute to her husband, Prince Harry. The incorporation of personal anecdotes and meaningful symbols in the logo adds depth and resonance to the brand’s identity. With the launch of As Ever, Meghan continues to inspire and connect with her audience through her entrepreneurial spirit and commitment to sharing her love for lifestyle and creativity.