Jenna Bush Hager recently made headlines when she wore the controversial viral dress that divided the internet on the Today show. The dress, which sparked a major online debate back in 2015, questioned whether it was gold and white or black and blue. To mark the 10th anniversary of this online phenomenon, Jenna Bush Hager appeared on the show in the infamous frock. As she revealed the dress by shedding a white robe, she confidently stated, “It is clearly blue and black, right? And that’s what made this thing so mind-blowing because the answer is not what we expect.”
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During the segment, Jenna Bush Hager delved deeper into the optical illusion that baffled internet users worldwide. She shared her perspective, noting that she sees the viral image as white and gold. Dr. Sarah Klibanoff, an optometrist, was invited to provide insights into why the photo created such a striking illusion. She explained that the specific lighting and shadow of the dress played a crucial role in how individuals perceived the colours. The interplay of light and shadow caused some to see blue and black, while others saw white and gold.

A flashback to 2015 reveals that the Roman Originals dress sold out almost instantly and garnered attention from various celebrities. Taylor Swift, for instance, took to Twitter to assert, “It’s OBVIOUSLY BLUE AND BLACK.” Reflecting on the dress, Jenna Bush Hager humorously commented, “Obviously, this dress is blue and black, but in some of the photos, I saw white and gold. All I have to say is horizontal stripes aren’t great on anybody.” The dress was originally borrowed from the offices of BuzzFeed, the platform that initially shared the viral post.

The debate on the dress’s colours continued to unfold on the Today show, with co-anchors Carson Daly and Willie Geist seeing black and blue, while Jenna Bush Hager and Savannah Guthrie firmly stood by white and gold. Regardless of the differing perceptions, Carson Daly light-heartedly remarked, “You wear it well, that’s all that matters,” maintaining a positive tone throughout the discussion. However, weatherman Al Roker jokingly expressed frustration about the ongoing debate, wishing for a resolution sooner.
The 10th-anniversary appearance of the viral dress on the Today show reignited discussions on social media and among viewers. The dress that divided the internet a decade ago once again ignited passion and playful disagreements among the show’s hosts and audience members. As Jenna Bush Hager playfully donned the dress that captivated the online world, she brought a nostalgic and light-hearted touch to the daily morning show. It was a fun and engaging moment that allowed everyone to reminisce about a quirky yet memorable internet sensation.
In conclusion, Jenna Bush Hager’s appearance in the viral dress served as a joyful tribute to a moment that resonated with people worldwide. By revisiting the iconic garment, the Today show not only entertained its audience but also highlighted the lasting impact of online trends. As fashion and pop culture continue to evolve, it’s refreshing to look back on moments like these that brought together individuals from diverse backgrounds to debate a seemingly simple question: black and blue or white and gold?
