Eugene Levy, a familiar face known for his roles in the popular show “Schitt’s Creek,” is making waves with his appearance in the 2025 Little Caesars Pizza Super Bowl commercial. In an exclusive with PEOPLE, Levy shared insights into the making of the ad and why he chose not to take advice from his son Dan Levy. The commercial, set to air during the highly anticipated Super Bowl game on Sunday, Feb. 9, features Levy’s iconic eyebrows stealing the show as he samples the “crazy puffs” bites.
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Levy expressed his excitement at being part of such a major advertising campaign, highlighting Little Caesars’ knack for producing humorous spots. Referring to the competitive nature of Super Bowl commercials, Levy remarked that a unique and eye-catching premise is essential to stand out. This year, despite his son Dan appearing in a Super Bowl ad in 2024, Levy humorously shared that he did not seek advice from him as this was his second time starring in a commercial for the event.
Although Dan Levy did not make an appearance in the Little Caesars commercial, Eugene’s daughter Sarah Levy joined him in the ad. Levy fondly shared his experience of working with Sarah, praising her contribution to the project. In a heartwarming moment, Sarah nonchalantly brushes off the peculiar incident of Levy’s eyebrows flying off, attributing it to his consumption of Crazy Puffs. The father-daughter duo’s on-screen chemistry added a special touch to the commercial.
Looking ahead to the Super Bowl, Levy expressed his eagerness to watch the game, revealing his tradition of attending watch parties with friends. As a fan of the Buffalo Bills, Levy acknowledged the significance of the Super Bowl as a day for people to come together and enjoy the cultural moment. He emphasised the importance of showcasing popular food items like Crazy Puffs on such a grand platform, hoping that viewers will appreciate the commercial as much as he enjoyed creating it.
With Super Bowl LIX set to kick off in New Orleans, viewers can anticipate a blend of entertainment and sports during the event. As Eugene Levy gears up for the commercial debut of the “crazy puffs” ad, fans are eagerly awaiting to witness his comedic charm on screen. Levy’s infectious humour and charisma are sure to captivate audiences as they indulge in the excitement of the Super Bowl festivities. Stay tuned for the premiere of Little Caesars’ commercial featuring Eugene Levy and Sarah Levy during the big game!