Chris Hemsworth, Chris Pratt and Kris Jenner have joined forces to star in Meta’s highly anticipated 2025 Super Bowl advertisement. The exclusive collaboration showcases the trio in a series of engaging 30-second commercials promoting the innovative Ray-Ban Meta glasses. The ad campaign not only highlights the cutting-edge features of the smart eyewear but also infuses humour and artistry into the storyline.
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The first commercial, released earlier in the week, depicts Pratt and Hemsworth encountering a valuable $6 million banana owned by Jenner, leading to a series of comedic mishaps captured through the lenses of their smart glasses. As the narrative unfolds, viewers witness the duo’s clumsy escapades involving an art piece, captured unintentionally on camera through their high-tech eyewear. This unique twist adds a playful element to the advertisement, intriguing audiences with its blend of technology and entertainment.
In an exclusive email interview with PEOPLE, Hemsworth delves into the behind-the-scenes experiences of filming the Super Bowl ad with Meta. Despite his familiarity with starring in high-profile projects like Marvel films, Hemsworth acknowledges feeling the pressure of reaching a vast audience through the Super Bowl platform. He shares, “Knowing such a large audience will be watching is certainly added pressure, but also a great motivator to produce something entertaining and memorable.”
The Australian actor reveals his attraction to the sleek design and advanced artificial intelligence capabilities of the Ray-Ban Meta glasses, praising their functionality and user-friendly interface. Hemsworth appreciates the opportunity to engage in spontaneous banter with Pratt and Jenner, infusing the commercial with authenticity and humour. Reflecting on the filming process, he reminisces about the camaraderie on set and the joy of improvising comedic interactions with his co-stars.
Throughout the shoot, Hemsworth and his children have enjoyed exploring the features of the smart glasses, particularly relishing the voice command functionality. His daughter utilises the glasses creatively, capturing immersive first-person videos while horse riding along scenic landscapes. This personal touch adds a familial connection to Hemsworth’s endorsement of the product, showcasing its versatility and appeal across different age groups and interests.
As the Super Bowl excitement builds, Hemsworth shares his viewing plans for the game, expressing a balanced perspective as an Australian with no allegiance to either participating team. He humorously emphasises the importance of having a “fully stacked burger” as the ideal snack accompaniment for the game night. Hemsworth’s lighthearted approach to the sporting event adds a touch of relatability, resonating with fans across the globe.
In conclusion, the collaborative efforts of Hemsworth, Pratt and Jenner in Meta’s Super Bowl advertisement promise a blend of entertainment, technology and creativity for viewers worldwide. The innovative portrayal of smart eyewear as a central narrative device reflects the evolving landscape of digital integration in mainstream media. Hemsworth’s endorsement of the Ray-Ban Meta glasses adds a personal endorsement to the commercial, highlighting its practical uses and entertainment value for diverse audiences. As the Super Bowl approaches, fans eagerly anticipate the on-screen chemistry and escapades of this star-studded trio on game day.