Bookstores are making a triumphant return in 2025, with a notable increase in both chain and independent stores. Barnes & Noble recently announced plans to open a minimum of 60 new stores this year, surpassing its record of 57 openings in 2024. This resurgence comes after a period of national store closures but signals a renewed interest in physical bookstores, according to the Financial Times and Fast Company.
The bookstore chain has identified the shift towards bookstores as communal spaces as a significant factor in their success. Particularly after the challenges posed by the COVID-19 pandemic, people are seeking out “third spaces” where they can socialize and connect with their communities. Barnes & Noble’s representative highlighted the bookstore’s transformation into a safe and welcoming environment where readers can meet up with friends, explore books, and engage in various activities.
The trend of bookstore openings extends beyond Barnes & Noble, with independent bookstores also experiencing a surge in popularity. The American Booksellers Association reported a rise in membership by over 200 members in 2024, indicative of the growing interest in physical bookstores. Over 190 independent bookstores are slated to open over the next two years, demonstrating a renewed enthusiasm for these community hubs, as noted by the Associated Press.
Indie bookstores have long played a vital role in their communities, offering free programs, educational resources, and a welcoming space for readers of all ages. Courtney Ulrich Smith, the owner of Underbrush Books in Rogers, Ark., highlighted the importance of indie bookstores as third spaces that provide much-needed support and encouragement for young readers. These spaces have become essential gathering spots, fostering a love of reading and creating a sense of belonging.
One prominent influencer contributing to the bookstore resurgence is BookTok, a community on the social media platform TikTok dedicated to books and reading. BookTok has been credited with boosting book sales, especially during the lockdowns of the pandemic. Users share book hauls and showcase their book collections, making physical books more popular than ever. In response, bookstores have adapted by featuring BookTok titles and authors, catering to the evolving preferences of their clientele.
The rise of BookTok has not only impacted book sales but also influenced the publishing industry. The parent company of TikTok, ByteDance Ltd., launched the book imprint 8th Note Press, which will publish print titles in genres popular on BookTok, such as romance and young adult fiction. This direct link between social media trends and publishing opportunities further underscores the symbiotic relationship between online platforms and physical bookstores.
Bookstores are more than just retail spaces; they serve as vital community hubs where individuals can connect, learn, and discover new ideas. In an era marked by digital interactions, physical spaces like bookstores offer a welcome respite and a chance for genuine human connection. As readers of all ages seek meaningful offline experiences, bookstores play a crucial role in providing sanctuary, fostering curiosity, and encouraging dialogue.
In a world where book banning is on the rise, the role of bookstores as bastions of free expression and access to diverse voices becomes even more critical. Schools have witnessed a significant increase in the banning of certain types of literature, highlighting the need for safe spaces where readers can explore a wide range of ideas and perspectives. Bookstores, with their curated selections and welcoming atmospheres, offer a refuge for readers seeking intellectual freedom and community engagement.
As the cultural landscape continues to evolve, bookstores remain steadfast as pillars of community life and intellectual exploration. Their ability to adapt to changing trends, embrace new technologies, and cater to diverse audiences ensures their enduring relevance in a rapidly evolving world. By providing a space for connection, discovery, and growth, bookstores epitomize the enduring allure of physical books and the irreplaceable value of shared reading experiences.