Issa Rae Achieves Lifelong Goal with Super Bowl Ad
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By Staff Writer
Issa Rae, the renowned actress, and creator of the hit show “Insecure,” is overjoyed as she gets to tick off a long-standing ambition from her bucket list this year. TurboTax, the tax preparation software, recently released a sneak peek of its upcoming Super Bowl LIX commercial. In a surprising move, they enlisted the talents of Issa Rae, 40, to feature in the ad. In an exclusive interview with PEOPLE, Rae describes this opportunity as a dream come true.
Rae expresses her excitement saying “Oh, without a doubt. Absolutely,” when asked if starring in a Super Bowl ad was on her bucket list. She elaborates, “I was hyped to get this opportunity and really actually intrigued by the creative [aspect of it] because it was very relatable to me just knowing how daunting taxes can be.” She further reveals her personal connection to the ad, highlighting how it resonated with her struggles in understanding tax processes in her younger years.
The TurboTax commercial champions the convenience of their “done-for-you” tax preparation solutions, promising a stress-free tax filing experience. Whether individuals choose to file independently or seek assistance from a TurboTax expert, the ad guarantees the best tax outcome. Rae explains the benefits of the TurboTax system, emphasising how it simplifies the tax filing process and provides expert support, enabling individuals to handle their taxes from any location.
Rae empathises with individuals who procrastinate and find tax filing challenging, stating, “This is really just showing you the ways in which we as people, can do that, and how we don’t have to.” Her involvement in promoting TurboTax’s services aligns with her desire to showcase the ease and efficiency of tax filing, encouraging others to seek assistance when needed.
As the countdown to Super Bowl LIX on February 9th begins, Rae eagerly anticipates watching her TurboTax ad on screen. Recalling her memorable experience at the previous year’s Super Bowl, she shares her plans for this year, saying, “I got to go to the Super Bowl last year in Vegas, and that was so much fun, and Usher performed. This year, I’m going to find somebody’s couch,” as she looks forward to enjoying the game from a more relaxed setting.
The 2025 Super Bowl will be nationally broadcasted on Fox and available for free streaming on Tubi. Individuals interested in learning more about TurboTax’s tax preparation solutions can visit TurboTax.com for additional details.
In conclusion, Issa Rae’s participation in the TurboTax Super Bowl ad not only fulfills a lifelong ambition for her but also serves as a reminder of the importance of seeking help when faced with challenging tasks. Her enthusiasm and relatability in the commercial are sure to resonate with viewers, showcasing the ease and convenience of TurboTax’s services. With the Super Bowl festivities quickly approaching, fans can look forward to seeing Rae’s ad during the highly anticipated event.