Cher’s comedic attempt to revisit the ’80s in a new Uber Eats commercial took a hilariously unexpected turn. The legendary singer, known for hits like “Believe,” found herself in a whimsical scenario that showcased the challenges of turning back time, as depicted in her iconic 1989 song, in a recently released ad for the food delivery service in Australia.
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In the commercial, Cher, at 78 years old, is seen humming along to her classic tune “If I Could Turn Back Time” as she enters her bedroom and adorns a pair of large silver hoop earrings, embodying her ’80s style. Curiously, she then reaches for her phone, opens the Uber Eats app, and searches for “time machine,” sparking a chain of unexpected events.
Upon the delivery of a miniature time machine to her doorstep via the app, Cher eagerly instructs it to transport her back to the ’80s. However, instead of the desired era, she finds herself catapulted to the top of a cannon in a 1960s village, setting the stage for a series of comical misadventures.
The ad cleverly plays on Cher’s timeless appearance, with characters in the village humorously remarking on her dual nature of appearing both young and old simultaneously. In a lighthearted exchange, she asserts her status as an icon amidst playful accusations of being a “witch,” leading to an amusing trial scene featuring a rendition of her songs by the villagers.
As the whimsical storyline unfolds, Cher ultimately finds herself tied to a stake in her signature glittery outfit, facing an unconventional fate. The narrative takes a humorous turn, emphasizing the mix-up between a “time machine” and the herb “thyme,” culminating in Cher’s amusing attempt at cooking pasta in her kitchen as she hums a tune.
Reflecting on her involvement in the ad, Cher expressed her admiration for the creative and humorous concept presented by Uber Eats. The singer highlighted the appeal of the commercial’s inventive approach, distinguishing it from other opportunities she receives, and humorously noted her hopes for the return of her “boots” in jest.
Channa Goonasekara, Uber Eats Brand Lead ANZ, lauded the collaboration with Cher, emphasizing her enduring star power and iconic status in the entertainment industry. The campaign successfully integrates nostalgic elements from Cher’s illustrious career, merging her renowned songs and fashion choices to create a memorable and entertaining piece for audiences.
By infusing humor and creativity, the Uber Eats commercial featuring Cher exemplifies a playful twist on the concept of time travel, offering a light-hearted and engaging narrative that resonates with viewers. The ad underscores the brand’s ability to deliver not just culinary delights, but also moments of entertainment and laughter to its audience.
In a world where advertising often seeks to captivate audiences through innovative storytelling, Cher’s misadventures in the ’80s-themed Uber Eats ad stand out as a delightful blend of comedy and nostalgia. As the music icon navigates the challenges of time travel in her uniquely charismatic style, viewers are treated to a humorous escapade that showcases the enduring charm and wit of Cher.