Meghan Trainor Takes the Spotlight in e.l.f.’s Fresh Ad Campaign for Cloud Skin
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Fresh off her latest collaboration with e.l.f. Cosmetics, Grammy-winning artist Meghan Trainor is set to dazzle fans with the launch of the brand’s new complexion essential, the Halo Glow Powder Filter. This ultra-fine pressed powder is designed to blur imperfections and minimize shine, leaving a radiant soft-focus glow on the skin. To complement this release, Trainor is also unveiling a limited-edition bundle that includes her favourite “Cloud Skin” products and a custom merch item.
The partnership between Trainor and e.l.f. marks their third collaboration, with this campaign also serving as a tribute to the 10th anniversary of Trainor’s debut album, “Title.” Scheduled for re-release on March 28, the album will feature two new tracks and six live recordings from Spotify London. In a bold move, Trainor takes on the role of the first captain of e.l.f. Air in the campaign, sporting a retro-inspired pilot outfit as she guides viewers on achieving the dreamy Cloud Skin glow.
Trainor shared her excitement about the collaboration in a press release, stating, “Who knew playing a pilot would be on my 2025 bingo card?! e.l.f. and I have been beauty besties for years. We have literally weathered every glowstorm together, so I knew e.l.f. was the perfect partner to celebrate ten years of Title.” The singer praised e.l.f.’s ability to stay ahead of trends and viral culture, expressing happiness at being part of a collaboration that promotes cruelty-free and vegan beauty to their communities.
Patrick O’Keefe, e.l.f.’s chief integrated marketing officer, commended Trainor’s charisma and creative vision, noting how they align perfectly with the spirit of Cloud Skin – bold, transformative, and effortlessly accessible. The collaboration aims not only to promote products but also to inspire individuals to embrace their unique glow. The e.l.f. Cosmetics x Meghan Trainor Cloud Skin Bundle, priced at $36, is set to hit the shelves on Tuesday, Jan. 28. The set includes the new Halo Glow Powder Filter, the popular Halo Glow Liquid Filter, and the Glow Reviver Lip Glimmer in Princess Cut, along with a Limited-Edition e.l.f. Eye Mask for a touch of pampering.
As fans eagerly anticipate the launch of the new products, Trainor’s collaboration with e.l.f. continues to showcase her influence in the beauty industry. With a shared commitment to inclusivity and innovation, the partnership between the Grammy-winning artist and the cosmetics brand is paving the way for beauty trends that empower individuals to embrace their unique glow.
From her empowering music to her impactful collaborations in the beauty world, Meghan Trainor is undoubtedly making waves and inspiring fans to feel confident in their own skin. As the e.l.f. campaign unfolds, it is clear that Trainor’s influence extends far beyond the realm of music, leaving a lasting impression on the beauty industry and her dedicated followers.