Harrison Ford recently made headlines as he posed in a kilt for Glenmorangie Whiskey’s new campaign, showcasing his adventurous spirit and embracing Scottish culture. The 82-year-old actor stars in a series of episodes titled “Once Upon a Scotland” for the single malt Scotch whisky brand, directed by filmmaker Joel Edgerton. The campaign takes viewers on a journey through the stunning landscapes of Scotland, with Ford fully immersing himself in the experience, including donning a stylish Scottish kilt.
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In the campaign’s first installment, Ford is seen preparing to travel to Scotland and expressing his excitement for the opportunity. Despite jokingly dismissing the idea of traditional “action man” roles, Ford eagerly embraces the chance to relax by the fire and enjoy the smooth Glenmorangie single malt whisky. The campaign captures Ford walking down a mountain in his kilt, surrounded by bagpipe players, in a truly cinematic and picturesque setting.
Reflecting on his experience filming the campaign, Ford expressed his delight in working with the Glenmorangie team and the unexpected joys that came with the process. The actor commended the brand for allowing a sense of light-heartedness in the campaign, resulting in a charming and amusing final product. Glenmorangie’s president and CEO, Caspar MacRae, praised Ford as “the real deal” and a genuine whisky lover, making him the ideal choice for the campaign.
Director Joel Edgerton shared his perspective on subverting the seriousness often associated with advertising campaigns and injecting a sense of fun into the Glenmorangie campaign. The project aims to showcase the natural beauty of the Scottish Highlands, where the campaign was filmed, capturing the essence of the historic distillery in Tain and the surrounding landscapes. The collaboration between Ford, Edgerton, and the Glenmorangie team resulted in a unique and captivating campaign that celebrates both the whisky and Scottish heritage.
Apart from his on-screen appearances, Ford also shared his thoughts on wearing the kilt for the campaign, revealing that he found the traditional attire to be quite appealing and comfortable. Embracing the opportunity to learn more about Glenmorangie whisky, Ford expressed his appreciation for the craftsmanship and history behind the beloved spirit. The actor’s involvement in the campaign serves as a testament to his passion for both storytelling and the finer things in life, such as a good glass of whisky.
As the campaign unfolds with additional episodes set to be released, audiences can look forward to experiencing more of Ford’s Scottish adventure and his journey through the world of Glenmorangie whisky. The collaboration between the Hollywood legend and the iconic whisky brand has successfully combined elements of humour, authenticity, and sophistication, creating a campaign that resonates with whisky enthusiasts and fans of Ford alike. Stay tuned for more updates on Harrison Ford’s Scottish escapade with Glenmorangie.